Deanna Pai
Deanna Pai is a freelance writer and editor who’s been covering beauty, health, and wellness for more than a decade. She graduated with a B.A. in English Literature from Northwestern University in 2011, followed by several years on staff at magazines like Vogue and Cosmopolitan. In the years since, she’s written for a wide range of outlets, including Vanity Fair, Allure, New York Magazine, Women's Health, Glamour, and more. She’s also stepped in as an interim editor for both commerce and beauty teams and helmed countless beauty awards.
In addition to her editorial work, Deanna has led content creation and copywriting for both established beauty brands, such as Lancôme and Living Proof, as well as viral start-ups like Glow Recipe, Cocokind, and Vegamour. Whether through brand blogs or marketing emails, she utilizes her storytelling skills to hone brand mission, communicate core values, grow customer loyalty, and educate on products and ingredients—always with an eye to SEO.
Deanna has also served as an editorial consultant for Covergirl, Nexxus, and Thayers Naturals. In the meantime, you can find her in the New York City suburbs, where she lives with her husband and daughter and enjoys long walks, hot tea, and good books. Learn more about her work on LinkedIn.
Beauty
The 16 Most Popular Perfumes At Sephora To Gift This Holiday
Shopping
Roborock’s Latest Collab With Timothy Goodman Proves That Great Home Tech Is An Art Form
Redefining what it means to clean creatively.
Beauty
Everyone’s Talking About This OG Pimple Patch — Here's Why
It’s both effective and gentle.
Beauty
The Peppermint Candy Beauty Trend Is Festive & Easy To Recreate
Red, white, and perfect for the holidays.
Beauty
4 Gifting Moments From Rabanne That Will Elevate All Your Senses This Holiday
They are truly bright ideas.
Beauty
TikTok’s ‘Cold Girl’ Makeup Is Trending Again For The Holidays
The signature flush is back.
Wellness
Here’s Everything You Need To Know About CoolSculpting Elite
Beauty
This TikToker Shows How A Bold New Hair Color Can Be An Instant Confidence-Booster
Addy Salazar on mermaid hair, bold moves, and expressing herself through beauty.
Hair
If You’ve Been Struggling With Hair Loss, Try This New Treatment
It uses a science-backed ingredient to promote growth.
Beauty
The Tousled '70s Shag Is The Celeb-Loved Haircut Of The Season
Here are the products you need to style the season’s hottest cut at home.
Beauty
4 Reasons Every Editor Swears By This Affordable Eye Cream Duo
It’s the dream team.
Style
The Ultimate Mother’s Day Fragrance Gift Guide
The best gift is one that reflects your relationship.
Beauty
7 Ways This Serum Is An Ode To Radiant Skin
Sulwhasoo’s First Activating Care Serum is a work of art in more ways than one.
Beauty
4 Reasons To Try This Beauty Insider-Favorite Lash Serum In 2023
Mascara? Don’t know her.
Skin
Meet The Only Hand Cream You Need This Winter
It can be used all over, but it’s especially clutch for dry, chapped hands.
Style
How To Style A Blunt Cut Based On Your Hair Type
Layers have their perks, but a blunt cut can offer low-key maintenance with a simple, modern look.
Gifting
6 Luxe Yet Affordable Beauty Gifts To Shop This Holiday Season
Whether to give or to keep, you can’t go wrong with these thoughtful makeup palettes, skincare sets, and more.
Life
How To Style The Coolest Short Haircuts Of Fall 2022
Go short with face-framing lobs, choppy pixies, and snipped styles that are easy to manage and style.
Skin
Why This Powerful Green Tea-Infused Line Is Unlike Anything You’ve Seen In Skin-Care
Proven benefits without the sticker shock.
Skin
10 Must-Have Products To Help Repair A Sun-Damaged Skin Barrier
These picks work for both face and body to keep you covered from head to toe.
