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TikTok’s ‘Cold Girl’ Makeup Is Trending Again For The Holidays

The signature flush is back.

Written by Deanna Pai

Oct. 9, 2023

@realangelapark

TikTok’s “cold girl” makeup is back. That’s right, rosy cheeks and pink lips are trending yet again. The look is just as it sounds, inspired by both frigid temps and a hyper-feminine aesthetic to bring you pink shades, shimmery finishes, and an overall radiant, romantic vibe.

That makes it perfect for the season, but also for the holidays. While everyone else is doubling down on gold and silver, the warm, pink tones of this makeup look will set you apart. And at Ulta Beauty, you can find everything you need to make it happen, whether in gift-worthy sets or standout formulas. Here’s exactly what you need on hand to get this wintry look for yourself.

Tarte All Stars Amazonian Clay Collector's Set

With not one, not two, but four palettes — including three shadow and liner palettes and one complexion palette — it's easy to create your own riff on the cold-girl makeup trend, since there are rich pink shades throughout. They're formulated with Amazonian clay for consistent color and longer wear, ensuring that your look will stay put all day.

Ulta Beauty Collection 12 Days of Beauty

This makeup countdown is full of surprises (so, if you don't want a spoiler, scroll quickly). It contains everything needed for a full makeup look, including eyeshadow, eye primer, eyeliner, brow gel, blush, highlighter, four lip products, and even a makeup sponge — all with rose-gold tones throughout.

Hourglass Ambient Lighting Edit Unlocked Palette

Once you're done ogling the limited-edition packaging of this palette, you'll find inside a bronzer, blush, and luminizer especially formulated to give skin a glow. Dust the luminizer onto cheekbones, brow bones, and across the bridge of the nose for a radiant gleam, and brush the blush onto the apples of the cheek for a sheer wash of pink.

Polite Society Go Flush Yourself Blush & Glow Face Palette

What sets cold-girl makeup apart is the pop of color; rather than looking like a subtle flush, the pigment is slightly more saturated for a believable, just-came-in-from-the-blizzard look. This palette offers three blushes in a buildable powder formula, so you can amp up the color as desired. Choose your favorite shade or, for more customization, layer multiple shades for a hue that best suits you.

Ulta Beauty Collection Lip Library

This comprehensive set doesn't just offer lip colors. It has four different formulas: lip oils, plumping lip glosses, lip stains, and matte-finish lip creams. For this particular look, stick with the pinks, whether the pale, ballerina-inspired pink lip oil or rose-tinted plumping gloss. You can even experiment with layering them for a unique lip look.

NYX Professional Makeup Limited Edition Butter Gloss Beneath The Wreath Lip Gloss Holiday Gift Set

For a glaze of sheer to medium color (depending on how much you apply), these glosses deliver. They impart shine without a tacky feel, and this curated set includes pink tones that are on point for the cold-girl look, like a soft peachy-pink color and a true baby-pink shade.

Tarte The ICONS Shape Tape Radiant Concealer + Maracuja Juicy Lip Plump Best-Sellers Set

This set has you covered for a key part of the cold-girl makeup look: the lips. The concealer (a perennial best-seller) offers full coverage, nourishing ingredients, and a matte finish; use it to conceal dark spots and under-eye circles to keep the focus on the rest of your makeup. The lip treatment, meanwhile, works overtime as a lip balm, gloss, and color, and it's brimming with moisturizing ingredients (think the namesake maracuja oil along with grapeseed oil and vitamin E) to keep lips comfortable. In a limited-edition rose tint, it's the perfect final touch for the look.