Beauty

This TikToker Shows How A Bold New Hair Color Can Be An Instant Confidence-Booster

Addy Salazar on mermaid hair, bold moves, and expressing herself through beauty.

Written by Deanna Pai

Addy Salazar (aka @addison024 on TikTok) is no stranger to change. If anything, the influencer is a big fan. Known for her frequent hair color transformations, she debuts a new color almost every other week. Not only does she see her hair color as an expression of how she’s feeling, both inside and out, but with a fresh shade, "you feel like a new person that can accomplish new things,” she tells Bustle. Her latest hue? The aquatic shade of Mermaid Green from göt2b’s Metallics collection offers a long-lasting, multi-dimensional color that’s specially formulated with a metallic shine booster for cool, shimmering tones.

A hair transformation can be tough for anyone — everyone has an opinion, after all — but it’s especially the case on social media, where cyberbullying can be rampant. Part of göt2b’s mission is to create a world that empowers you #2byou. This includes raising awareness around diversity, equity and inclusion as well as cyberbullying so everyone can be encouraged to unapologetically express themselves. On a daily basis, that can be a gamechanger. “It can be that little motivation to put more time in yourself,” says Salazar. “That’s what I think makes confidence — loving yourself and taking care of you.”

With that in mind, göt2b's Metallics colors were a no-brainer for Salazar, who sees her hair color as inspiration for the rest of her look — not to mention a way of connecting with her followers. With each new shade, “I use it as the concept of the ‘look’ with the outfit, makeup, et cetera,” she says. “And people love a good transformation.”

So far, the multidimensional shade of Mermaid Green has been a hit. In just the few days since she’s colored her hair, “people say they love it, my hair looks healthy, [and] the color I chose really fits me,” says Salazar. Another bonus? It was easy to apply. The consistency made it easy to distribute and helped ensure that she didn’t miss any sections, she says.

If you’re thinking about going big, Salazar’s tips can help you find the right shade for your vibe. For starters, don’t be too nervous. “Commit and fully send it,” she says. “Number two, do research if you don’t know much about dying hair — watch YouTube videos and read the directions so you’re confident in what you’re doing.” And finally, after you’ve colored your hair, style it and do your makeup. “That can make you feel more confident in your decision,” she explains.

Though she’s loving the green hues, Salazr already has her eye on her next must-have shade. Spoiler alert: It’s göt2b’s Dark Ruby. “I haven’t done a color like that yet, and I think it would look very cool and unique,” she says.