Beauty
7 Ways This Serum Is An Ode To Radiant Skin
Sulwhasoo’s First Activating Care Serum is a work of art in more ways than one.
Written by Deanna Pai
Born from the luxe K-beauty brand, Sulwhasoo, the First Care Activating Serum has stood the test of time, with one bottle sold every 7 seconds* and hundreds of thousands of repeat customers. The reason? It really works, harnessing years of research and innovation to give you healthy, radiant skin.
*Based on aggregated global unit sales data excluding duty free stores from 2020-2021.
1. It’s A Skin Care Pioneer
Although the K-beauty trend emerged stateside in the past decade, Sulwhasoo has been creating science-backed, herbal-powered skin care products since 1932. The brand has long championed ginseng, which has been found to revitalize skin and visibly boost its resilience, and has used it (and other potent herbs) in cutting-edge formulations.
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