This New Wellness Brand Is Redefining What It Means to Age ‘Happily’

The aging process is completely normal and natural. You know that.

Then why do so many people freak out the first time they see gray hair or — heaven forbid — the hint of a crease along the corners of their eyes?

Blame it on the way that women have been conditioned to think about getting older. Rather than being taught to celebrate each passing year, ladies are told to fear what lies ahead. The result? They go through life feeling defeated and demoralized. Not exactly a recipe for happiness.

Fortunately, one wellness movement and brand has stood up and said, “No more!” The brand, called Happy Aging, is helping reframe the aging narrative. And it couldn’t have come at a better time.

Co-founded by entrepreneur, influencer, and wellness advocate Martha Graeff and Harvard-trained longevity expert Dr. Daniel Yadegar, Happy Aging offers a lineup of science-backed wellness products aimed at supporting aging. Together, Graeff and Yadegar focused on raising women’s confidence and vitality through all decades of life.

Of course, aging “happily” may sound foreign to those who have spent years worrying about the effects of time. Graeff understands deeply. After going through a challenging time in her life, she began to rethink how she felt about aging and how her lifestyle was affecting her physically, mentally, and spiritually. In essence, Happy Aging is the result of Graeff’s desire to help women move from an anti-aging to a pro-aging mindset — and reap all the good stuff that comes from being able to live your best life.

How exactly are Graeff and Yadegar changing the narrative around how to age with grace and beauty? They’re offering solutions that follow several principles everyone can support.

1. Understand Your Biological Age

Everyone has a chronological age that corresponds with your birthdate. However, you also have a biological age, which is the age of your cells. And here’s the kicker: The two ages don’t always line up. That’s when Graeff began working with a number of leading healthcare and longevity professionals, including Yadegar.

Consequently, she realized that society needs to reframe the aging discussion. Rather than fretting about how long you’ve been alive (which you can’t change), you can seek out strategies to slow and control your biological aging.

Research supports the importance of maintaining a healthy biological age. According to one recently published review, biological age matters more than chronological age. Therefore, identifying one’s biological age — as determined by a set of biomarkers — can be critical to feeling happier about reaching yet another birthday.

Of course, you might not know your biological age. That’s OK — Happy Aging has you covered. Thanks to an exclusive relationship with TruDiagnostic, the brand is providing a Biological Age Test. The test creates a personalized biological age report based on more than 75 biomarkers, allowing women to gain deeper insights into their true age. From that point, they can begin to take steps to turn back their clocks at a cellular level.

2. Aging beautifully doesn’t have to be time-consuming

While it’s impossible to improve your biological age overnight, you don’t have to change everything you do to make huge strides forward. You just have to make smart choices.

The products available through Happy Aging aren’t tough to implement. Many don’t require many changes at all, like their exclusive NAD+ Longevity Shot. Just one drink delivers antioxidants and other science-backed ingredients into the body.

Before you assume that the Longevity Shot is just another drink, be assured that it’s constructed to work. It also works efficiently because of its innovative liposomal delivery method.

Liposomal delivery involves wrapping nutrients in a special type of protective coating so they reach their destination intact. Liposomal delivery makes certain that the cells get the full benefit from the ingredients within the Longevity Shot, providing optimal absorption and bioavailability.

Again, turn to science to support the use of liposomal delivery for consistent, predictable benefits. As one academic article noted, liposomal delivery avoids the loss of nutrients. Bottom line: The nutritional elements of the Longevity Shot go where they’re supposed to go — and you don’t have to do anything but drink up! (What could be easier?)

3. Get an up-to-date education on aging.

Unfortunately, most women are still operating from an old playbook when it comes to understanding aging. How can you feel happiness around aging if you’re unclear about what it all means? This is yet another place where Happy Aging shines and redefines.

In addition to its potent wellness product line, Happy Aging offers an informative blog and a companion ebook. Both peel back the mysteries surrounding aging and help readers learn to support their body’s natural ability to age gracefully. (Side note: Who knew that harnessing epigenetics and cellular communication could help crack the code to lead an energized and vibrant life​​?)

There’s no argument that knowledge is powerful. By educating female consumers, Happy Aging is teaching them to strategically reconfigure their lives for maximum longevity and enjoyment.

Can you pull a Benjamin Button and age backward? Nope. But with Graeff’s and Yadegar’s innovative wellness movement and brand on your side, you can age happily. And that’s something to smile about.

**This article is for informational purposes only and does not substitute for professional medical advice. If you are seeking medical advice, diagnosis, or treatment, please consult a medical professional or healthcare provider.

BDG Media newsroom and editorial staff were not involved in the creation of this content.