Shopping
8 Fashion Brands To Support On Giving Tuesday
And everything to know about the holiday.
The days that follow Thanksgiving have become well-popularized as days to shop. There are deep discounts on products that you’ve been eying for yourself and for others for the coming Winter holidays, often shopped on Black Friday as well as Cyber Monday in years past. Eight years ago, however, Giving Tuesday was born. And, while the other two days might be dedicated to consumerism, Giving Tuesday is the exact opposite, created to harness the power of Thanksgiving at its core.
Giving Tuesday is full of shopping opportunities for gifts that give back. From Stella & Dot to La Ligne, there are so many options for participating in the holiday that centers and celebrates generosity. Though in-person shopping options will be rare this year, brands are filling the void with alternative celebrations, like Gap's social dance challenge where the company will donate $10 for every uploaded video (up to $50,000) to Boys and Girls Club of America. Read on for more information on how to participate in Giving Tuesday.
What is Giving Tuesday?
Giving Tuesday is a day to give back. Brands honor the holiday by supporting organizations, whether they create a product and give a portion of the proceeds, or make a separate monetary donation. Though the effort is on an individual basis at its core, each year has also garnered the power of larger corporations, like UNICEF, Google, Microsoft, Save the Children, and more.
When is Giving Tuesday?
Always five days following Thanksgiving, the date of Giving Tuesday this year will be Tuesday, Dec. 1, 2020.
When did Giving Tuesday start?
Giving Tuesday was initially the brainchild of New York’s 92nd Street Y in partnership with the United Nations Foundation. It was launched in 2012 in an effort to promote donations towards important social causes. It was a way to give back following the shopping days that have traditionally fallen immediately before it.
Where can you donate on Giving Tuesday?
Anywhere and everywhere. While you can head to the official Giving Tuesday website for ideas of how and where to donate, feel free to support the cause of your choice on the donation-based holiday.
Below, find some brands who have partnered with charities for Giving Tuesday.
We only include products that have been independently selected by Bustle's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.
1La Ligne
La Ligne has partnered with the Lower Eastside Girls Club's entrepreneurial program, La Tiendita, for an in-store pop-up on Giving Tuesday in NYC and Dallas. 100% of all sales on that day will be donated to the charity.
2Fossil
On Giving Tuesday, Fossil will donate 100% of face mask sale profits to Team Rubicon for Covid-19 relief efforts.
3Gap
Gap is kicking off a Social Dance Challenge on Giving Tuesday, during which the company will donate $10 for every uploaded video (up to $50,000) to Boys and Girls Club of America.
4Hanro
Hanro has partnered with The Little Market on a $15 lingerie bag, of which 100% of sales will be donated to the charity, a nonprofit organization that aids in the economic empowerment of women in need around the world.
5The Rode
The Rode has launched a campaign titled "Indiegogo" with the intention of helping to expand and open workshops at Hope Gardens, which is a family center in Sylmar that aids in women achieving their independence.
6Ordinary Habit
Ordinary Habit is donating 10% of all net profits on Giving Tuesday to The Loveland Foundation, an organization that brings opportunity and healing to communities of color through fellowships, residency programs, listening tours, and the like.
7Stella & Dot
Stella & Dot is going to donate a unite of jewelry to Project Glimmer on Giving Tuesday for every product purchased across their brands (Stella & Dot, Ever, and Keep Collective).
8Ponto
Launching on Giving Tuesday, Ponto will be partnering with One Tree Planted. For every like or share the brand receives on launch day, they will plant a tree in Southern California in response to the horrific wildfires that have been experienced this year.
9Theory
Theory has partnered with Girl Up and created a limited-edition unisex T-shirt, from which a percentage of sales will be donated to Girl Up to support its mission to advance girls' skills, rights, and opportunities to be leaders.
10Universal Standard
Universal Standard is supporting two initiatives on Giving Tuesday. The first, a denim drive, during which you can shop their jeans for $25 with the donation of old and used denim. The second, 10% of profits from today's sales being donated to Black Women's Health Imperative.
11Brent Neale
Brent Neale and Courtland & Co have partnered with No Kid Hungry on some Magic Mushroom dinner napkins, from which $50 of each set sold will be donated to the charity.
