Beauty

23 Romantic Makeup Ideas For Valentine's Day 2023

For all of the love-filled plans you may have.

by Olivia Rose Rushing
Updated: 
Originally Published: 

Valentine’s Day is officially days away, lovers, lusters, and everyone in-between. Of course, that means ‘tis the season for red roses, scarlet lips, sultry perfumes, and handwritten letters sealed with a kiss. And much like the holiday season filled with glam looks that sparkle well past midnight, the love-filled February holiday is all about playing with makeup in boldly flirtatious, sensually sweet new ways.

From more abstract works of art that use kiss marks as a graphic eyeshadow, to barely-there glossy lips and lids that allow your inner self to shine through: It’s truly the perfect day to experiment with techniques and pigments you’ve never tried before. And TBH, Valentine’s Day is *not* a holiday that excludes those who aren’t in a relationship. In fact, it’s a special day to remind everyone that there is so much love to be found in the world — whether it’s from your gal pals, your family, a beloved pet, a stranger whose compliment makes your day brighter, or even within yourself.

So whether this V-Day is being spent with a lover, your tribe, or solo for some self-care and much-deserved pampering — here are 23 romance-filled Valentine’s Day makeup looks you may want to play with all the way up until the 14th of February.

1Siren Eyes With Invisible Brows

Kylie Jenner pretty much broke the internet with this out-there glam — and you’re sure to bring all the drama with a similar invisible brow and sharp siren eye.

2Red Between The Lines

Want all eyes on you? Add a serious pop of red eyeliner in your waterline for a sensual stare.

3Deep Scarlet Lips

Take a page from Florence Pugh’s book and pair a minimal makeup look with a deep burgundy lipstick. *Chef’s kiss.*

4Baby Pink Soft Cut Crease

Turn up the glamour with a pink-hued cut crease, frosted glitter, and a flirtatious lash.

5Fully-Flushed Blush

Elevate a minimal makeup with look with a whole lot of blush, blended all over your cheeks, along your temples, and up towards your eyes for some added brightness.

6Minimal Red Cut Crease

For a simple wing that still packs a pigmented punch — drag a red eyeshadow shade all along your lower lashline, connecting into an outlined cut crease.

7Abstract Kisses

Get ultra-creative with your look and play with kiss marks in lieu of eyeshadow.

8Smoked-Out Double Wing

Pair a kissable, neutral lip color with a classic smokey eye (made all the more special with an on-trend, ’60s inspired double wing).

9Lovely Lavender Lids

Create a super-pigmented lavender eye makeup look for a gaze that looks effortlessly dreamy.

10Gimme Gloss

Allow your inner beauty to shine through with glass-like skin, juicy lips, and a gorgeous glossy lid.

11Seeing Red

Pair a sharper-than-sharp red cat eye with some unexpected, colorful red eyelashes to match.

12The Dark Side

Go bold with a (surprisingly wearable) black lip and some Euphoria-esque rhinestones placed across the bridge of your nose à la pop icon Camila Cabello.

13Heart Eyes

Paint on some adorable tiny hearts all along your lid space for a look that embodies the heart eyes emoji IRL.

14Chrome Daydream

Go for a glitzy chrome eye that magically shifts its hue as it catches the light. Need a palette to play with? Danessa Myricks’ Lightwork Vol. IV Palette (used in the look above) is a Bustle-certified 10 out of 10.

15Shades Of Barbiecore Pink

Snag some inspo from Margot Robbie (AKA the star of the upcoming film Barbie) and create a soft monochromatic look that features pink hues on your eyes, cheeks, and lips.

16Y2K Washed Denim Eye

If you’ve yet to play with *very* ’90s shades of blue on your eyelids like Kendall Jenner’s recent glam, you’re in luck: The nostalgic look has received a modern day rebrand and is officially in again.

17Full-On Fuchsia

Play with fuchsia pigments in an unexpected, oh so editorial way by allowing your eyeshadow look to blend outwards and onto your temples. Bonus points for a matching hot pink lip.

18The Prettiest Pearls

Mermaid-inspired pearls are having their moment — and this ocean-inspired glam truly has me in a chokehold.

19Graphic Monochrome

I know, I know: Blending your eyeshadow is a *serious* must. But this look on Dove Cameron proves that unique shapes, sharp edges, and clean lines make for some graphic eye perfection.

20Doe-Eyed Babydoll

Originating in China, “Douyin makeup” has been all over BeautyTok — and this V-Day version brings all of those doe-eyed, super sweet vibes.

21Fairy-Dusted Under Eyes

Play with angelic, creamy white pigments and sparkling glitters along your under eyes.

22Smokey Eyes, Rusted Red Lips

Not all reds are created equal — and this dark red lipstick has the perfect amount of on-trend copper undertones.

23Give Them Ombré

Create a sultry ombré lip with an expertly blended ombré eye in matching colors.

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