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The TikTok Fashion Girlies Are Obsessed With This Customizable It-Bag — & So Am I

The possibilities are endless.

by Andrea Gale
COACH Outlet
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In a sea of It-bags, there’s one that I needed, like, yesterday: the Coach Nolita 19. The heritage brand is known for producing pieces that nail current trends while also remaining collectible and timeless — but the Nolita 19 is notable because, in addition to featuring some fabulously high-quality craftsmanship, it’s also going absolutely viral. Influencers are obsessed not only with the bag’s dialed-in Y2K aesthetic — please bury me in this outfit Ava Grace Laurie put together — but also how wildly customizable it is. (More on that to come.) In case you’re having trouble identifying that feeling coursing through you right now, it’s urgency.

You can score the Nolita 19 in supple leather, but for the ultimate early aughts throwback, you’re going to want to pick it up in Coach’s signature coated canvas emblazoned with the brand’s iconic logo print. (Or, if you’re me, you’ll want both.) Its compact size is ideal for transitioning an outfit from day to night; you can toss her into your work tote if you’re going out later and she won’t take up precious real estate. The Nolita’s got room for essentials like a phone, wallet, and keys, along with two credit card slots, and a zipper to keep contents secure. It’s an irresistible combination of elements — the slightly casual canvas, elevated logo, and small size — that make for a bag you’ll reach for constantly.

How TikTok Girlies Are Styling It

The hero feature of the Nolita has got to be its slender asymmetrical strap; featuring a lobster clasp at one end, the strap can be personalized using chain extenders. Not only does this exponentially increase the bag’s functionality — check out how InahsCloset turned the Nolita into a crossbody — it also allows you to change up the vibe depending on where you’re headed and guarantees a look that’s unique to you. For something timeless that can go from day to night check out these classic chains, or you can swap them out entirely for some chunky pearls to signal a change from day to evening. These glossy hearts will add some Gen Z-approved whimsy, while versions woven with silky scarves lean into the old money aesthetic. If you’re looking for a little inspo, the TikTok girlies have plenty of chic ideas to rev up your imagination, too. The point is, you’ve got options.

If you’re ready to customize your own Nolita, you can shop the entire collection at the COACH Outlet website where you can score this high-end bag for a song. You can explore all of the colorways and textures on offer, from embossed crocodile to whimsical heart and star prints. Some influencers have picked up a coordinating card case, and you may just want to do the same — it’s another functional way to personalize your look to the nth degree. And, unlike most social media trends, the heritage-quality craftsmanship ensures that this one is built to last.

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