The world of perfumery exists in an ephemeral space, with one foot in the past and one in the future. In no other genre are the classics so venerated, celebrated, and replicated, all while constantly with an eagle eye on the zeitgeist to see what ingredient, mood or era is coming next.
Gucci, in fragrance as they do in fashion, embodies this space to the fullest. The house always passes the vibe check. Actually, it is the vibe. So, it comes as no surprise then that the brand’s Flora perfume universe has kept the scent world buzzing for years.
What we’re currently most pumped about is that the Gucci Beauty family has added a new member to the Flora band, now making it a trio. Flora Gorgeous Magnolia joins Flora Gorgeous Gardenia and Flora Gorgeous Jasmine, making that ‘gorgeous gorgeous girls’ trend a reality. With each juice heroing a classic floral, the collection simultaneously celebrates the romance and allure of white flowers, those enduring darlings of perfumery, while injecting a much-needed dose of fizz and fun. They’re all a joyful celebration of timeless florals and it wouldn’t be a stretch to say they would appeal to everyone, Gen Z and beyond. Here’s why.
1. The Juices Are Epic
Our newest girl, Flora Gorgeous Magnolia is a fruity floral, opening with a symphony of voluptuous dewberries, leading to the signature magnolia blossom, and drying down with comforting patchouli, a note that is imprinted all through this line. Flora Gorgeous Gardenia, she’s a floral gourmand, sweet but never cloying, with juicy pear and brown sugar notes. Flora Gorgeous Jasmine, a floral—naturellement—sparks off with a punch of citrus, thanks to her juicy bergamot top. Black pepper gives her an edge, and she carries an unapologetic dose of her namesake signature flower.
2. Each One Is A Mood
Falling in love with a perfume is kinda like falling in love with a person—the sky looks bluer, colors seem more vivid, and joy infuses everything. The Flora Gorgeous parfums replicate those heady feelings of pure joy for us. With Magnolia, we’re carefree, fulfilled, and confident enough to let our inner rock god surface. Gardenia has us looking through rose colored glasses and fueling us with energizing, spontaneous joy, while Jasmine envelopes us in soothing serenity, making room for expanding and basking in our inner world.
3. Location Is Everything
Situating the right fragrance in the right space is an art form in itself. Nobody wants to fumigate a small room with a big silage, or render a quiet, intimate juice redundant by not picking the appropriate occasion for it. Where you’re going with which scent matters. Gardenia, for instance, loves a garden party. She’s a delicate old soul and a pretty table with chintz and vintage lace suits her style. Jasmine, on the other hand, lives for a moody, intimate moment. Think of a velvet-lined Parisian salon, the memories of past conversations still lingering in the air. Magnolia is a free, outdoorsy spirit, who loves feeling the grass under her feet; she’s going to a music festival after a chill brunch picnic.
4. They Have High Dresser Appeal
The elongated, faceted flaçons with their warm, rich gold-toned caps and candy pastel shades of turquoise, powder pink and violet won’t be denied pride of place on any dresser. The multi-toned floral graphic is reminiscent of an enchanted flower garden. Whether one takes center stage or all three share equal billing, your dresser is ensured of a glow-up.
5. The Campaign Is Where It Girls Go To Hang Out
Kawaii pop star? In a surrealist fantasy that transports us from heightened reality to an anime adventure, replete with cute animals and a guitar jam sesh on the beach? How do we subscribe for a lifetime membership to this channel? We’d even mimic her super chic wolf cut, Gen Z’s upgraded version of the mullet.
