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Pandora Just Lifted The Lid On The Design Stories Behind 5 Must-Have Pieces

by Aimée Grant Cumberbatch

April 13, 2023

Jewellery brings the finishing touch to an outfit. It can elevate a look, give it an edge, make it feel more you. And once you’ve closed that clasp, slid on those rings and adjusted those earrings, you may not give your jewellery much more thought. But behind Pandora’s ultra-wearable items, there’s a level of design love and expert craftsmanship that deserves attention. That’s why, with help from the brand’s creative directors Francesco Terzo and A. Filippo Ficarelli, we’re shining a light on the stories behind some of our favourite Pandora pieces.

By the time it makes its way to you, each piece of Pandora jewellery will have, on average, been worked on by 25 people. But it's not just the brand’s dedication to delighting its customers that proves its jewellery-making is truly a labour of love. Pandora is committed to caring for people and the planet. The brand prioritises the safeguarding of human rights at every level, from its supply chain through to its own operations — a key reason the brand has been ranked 3rd in The Danish Institute for Human Rights scorecard of 30 Danish companies.

Pandora is making similarly impressive moves on sustainability, showing how reimagining existing materials can result in magical new designs. Pandora’s crafting centres are already powered by 100% renewable energy and recycle 99.6% of their waste. But the brand is set to go even further — achieving carbon neutral status by 2025.

Studded Chain Bracelet

Pandora’s charms are legendary. But where would they be without a carrier? This elegant and architectural new bracelet is just the thing to help your charms sing. Blending punk-rock attitude with a sculpted, sleek appeal, a whole lot of skill and intricacy went into creating it. Terzo and Ficarelli explain: “The chain itself includes a new technology — there are actually two chains in one — a hollow, external chain and also an internal chain, so it was a challenging piece to create.”

Lucky Clover, Wishbone & Horseshoe Dangle Charm

Why settle for one lucky charm when you can have three? And why settle for one function when you can have many? This charm is also a pendant and can be worn on a bracelet, necklace, or hoops. As Terzo and Ficarelli note: “The detailing is very fine, with the four leaf clover featuring clear lab-created stones, all set by hand.” In 2020, Pandora stopped using mined stones, switching to a more ethical, but no less beautiful, alternative.

“There’s a sense of duality — it feels intricate and personal but also has a connection with tradition, nature, and roots”

Diamonds by Pandora 1ct Gold Ring

Pandora is probably best known for its dazzling array of charms — there are over 3000 designs currently on offer — but the brand’s first product was actually a ring. This striking new design channels that heritage with a diamond-hugging infinity symbol suspended on a double shank. “There’s a sense of duality — it feels intricate and personal but also has a connection with tradition, nature, and roots,” say Terzo and Ficarelli. As Pandora’s very first lab-created diamond collection, Diamonds by Pandora is a triumph of technology. On average, Pandora's diamonds have a CO2 footprint which is less than 5% of that of an average mined diamond, and there’s no compromise on the four Cs used to judge the quality of diamonds.

Pavé Single-Row Hoop Earrings

Pandora’s silver hoops prove how expert design and craftsmanship can take a classic and turn it into a showstopper. There’s a contrast between the delicateness of each stone and the chunky effect they have when placed all together. Terzo and Ficarelli explain how it’s achieved: “The design is quite intricate, featuring 3-sided pavé, juxtaposed with full metal. It has a linear and geometric feel to it, with the pavé creating volume.”

Pandora Me Gold Bracelet

This chunky chain takes the punk appeal of the studded charm bracelet and dials it up a notch. The piece is all about personalisation, allowing you to create a bracelet that truly speaks to your style. Terzo and Ficarelli explain: “The bracelet is made up using two separate chains – a punk chain and paper clip chain. It also features a link which is openable, so you can add pendants, switch links out for words and really be creative.” As always with Pandora, the magic is in the details — here, the gold star pendant with hand-painted black enamel gives a rock and roll edge.