Beauty
18 TikTok-Famous Beauty Buys Under $18
Thanks, BeautyTok.
TikTok has proven to be a beauty lover’s dream platform, with creators and viewers alike constantly discovering money-saving and routine-enhancing glam hacks on the regular. And showing just how powerful and market-shifting BeautyTok can really be, countless products (from both major and lesser known brands) continue to sell out after just a few viral videos.
With the “clean girl aesthetic” reigning as one of the top TikTok trends (across beauty, wellness, and fashion categories), a few micro-trends and hacks have cropped up in response. Gym lips enhance your natural pout with a neutral lip liner and lip treatment (looking subtle enough to rock undetected at the gym), while the slicked-back bun has proven to be the easiest, most versatile look for summer — so much so that even Kim K opted for the sleek look on the Met Gala red carpet this year.
Whether you are looking to tap into your inner “clean girl” with the juiciest lippies of the moment, or want to enhance your fave eye look with the most loved products without spending a ton of money — here are 18 makeup and skin care products under $18 that got rave reviews on TikTok.
We at Bustle only include products that have been independently selected by our editors. We may receive a portion of sales if you purchase a product through a link in this article.
Anything Hailey Bieber touches turns to gold — and her new Rhode Skin lippies are no exception.
It’s safe to say Mrs. Bieber has thee most enviable summer skin routine.
This NYX liner is a tried and true must-have for TikTok’s white eyeliner dots trend.
Powerful pigment, with less than $15 on the price tag.
Ariel Tejada, who is best known for being Kylie Jenner’s right-hand MUA, shared one of his fave blushes — and soon after, Sephora Collection’s blushes sold like wildfire, becoming a staple amongst TikTokers and beauty lovers alike.
BeautyTok is going through a purple obsession, with ITEM’s Inna Jam hue reigning as one of the platform’s fave glossy lip oils.
Nail the slicked-back bun trend with this drugstore buy.
No, NYX’s TikTok-Famous gloss doesn’t glide on an unwearable green shade.
BeautyTok wouldn’t be the same without Mikayla Nogueira’s honest content — and she’s a major fan of this yummy, ice cream-flavored gloss.
Get the glow for less.
This gloss-stain hybrid is everything.
Lip stains are totally having their moment on TikTok — and e.l.f.’s formula is no doubt one of the most accessible options.
For a sheer, effortlessly blushed glow, turn to Pixi’s formula.
Get the look of false eyelashes, without the fuss.
Unlock your deepest natural tan with this cult-fave Browning Lotion.
BeautyTok is raving about this gloss, which is infused with raspberry seed, apricot, and rosehip oils.
CeraVe has quickly become Gen Z’s preferred skincare brand, and for good reason. Who doesn’t love renewed skin on a budget?
This drugstore concealer is packed with ceramides and peptides for healthier skin under your eyes.
This root cover up went viral, but not for the reason you’re probably thinking...
BeautyTok is obsessed with using this for quick and easy freckles. You’ll definitely need an ultra-light hand — but don’t knock it ‘til you try it, I guess.
Keep your glam looking fresh all day with this TikTok-viral primer.
MONDAY Haircare is all about luxe formulas, at a drugstore price.
Sure, the bottles are super chic. But BeautyTok put MONDAY to the test and claims the formulas actually work, too.
After Billie Eilish shared she loves this lip balm on Instagram live, it’s been a fan favorite ever since.
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