Though Rhuigi Villaseñor’s luxury label Rhude began as a menswear capsule collection, the streetwear-meets-ready-to-wear line has womenswear on the horizon. Counting music as one of his biggest inspirations, the sounds of Villaseñor’s Hollywood Hills neighborhood extend far beyond top-streaming songs.
“It's very important for me to tune into the pulse of the city through the youth,” says Villaseñor. The Manila-born designer combines that energy with LA-inspired jazz and disco boogie nights from his childhood, distilling innovative designs that meet fashion’s modern moment.