Kylie Jenner Forgot To Wear Pants In Her New Khy Campaign

Some celebrity brands wait months or even years between each collection’s launch. Not Khy.

Just a few days after announcing its existence, Kylie Jenner’s new fashion label released its first collection last week. Although Jenner’s 12-piece drop focused on luxe faux-leather looks, her new styles appear to be quite literally stripped down to the basics.

The campaign features Khy’s founder in a variety of no-pants ensembles that fans can shop as soon as Nov. 15.

No Pants, No Problem

In keeping with the minimalist persona of Khy’s earlier campaigns, Jenner posed in front of a bare background, letting the new product grab all the attention.

The founder teased her cold weather-friendly separates by wearing nothing but semi-sheer blue tights and an ivory puffer jacket she threw over her shoulder. Jenner opted out of any accessories, instead tapping into the cold girl makeup trend, a fitting beauty choice given the new collection’s wintry focus.

She channeled the aesthetic’s signature “I went on a walk through the fresh-fallen snow” look by layering on lots of blush (likely from Kylie Cosmetics). Keeping the rest of her beat simple, she added a glossy pink lip as a finishing touch.

That wasn’t the only time she ditched bottoms during the photo shoot. In another shot, Jenner showcased more products from her upcoming drop: a long-sleeve bodysuit and tights, both in a light gray shade.

Khy’s Next Launch

The promo shots were just a sneak peek of what’s to come from Khy’s collab with luxury womenswear brand Entire Studios. The Jenner-approved numbers include the aforementioned bodysuit and tights, as well as five variations of puffer jackets.

Styles include a puffer vest, a cropped silhouette, fitted and baggy versions, and an oversize long coat. The pieces will be available in the collection’s three main colorways, stone gray, blue, and black.

She Took Notes From Hailey

Pantsless brand campaigns are having a moment among Hollywood’s fashion girlies. Earlier this month, Jenner’s close friend and fellow business owner Hailey Bieber wore a pair of heather gray undies while promoting the relaunch of her Rhode skin care kit. Hers, however, was a more off-duty approach to the no-pants fad.

Long live the pantsless trend.