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Beauty

Glossier’s London Flagship Is A Millennial Pink Dream

Plus, eight new beauty buys to pick up this week.

by Orla Pentelow

Dec. 11, 2021

Glossier opens its first international flagship store in London's Covent Garden

Courtesy of Glossier

Glossier, the cult beauty brand responsible for adding terms such as Boy Brow and Cloud Paint to the modern vernacular, has officially and truly landed in London.

The beauty brand’s first permanent home-away-from-home, located in the oldest building in Covent Garden, will serve as Glossier’s international flagship store, and it has all the grandeur to take on that mantle.

Located on King Street by Covent Garden’s central market square, the townhouse-turned-beauty-store dates back to the 17th century and its interiors marry the impressive historic building with high-gloss finishes and undulating marble to create a contemporary reimagining of the townhouse’s original design.

All permanent Glossier products will be available to shop and try in store, including GlossiWEAR and an exclusive Glossier passport holder to celebrate the store’s opening. £5 from every sale of every London passport holder will be donated to Hatch, a non-profit that helps underrepresented entrepreneurs to launch and grow their businesses.

Of course, it isn’t the first time the global beauty brand opened a store in London. Glossier’s first London pop-up around the corner on Floral Street launched to a resounding success, welcoming some 100,000 visitors in its first ten weeks of opening.

Elsewhere, in the lead up to the festive season, seasonal scents are on the scene courtesy of cult candle brand Boy Smells. Lisa Eldridge has all your party season makeup worries sorted with her effortless new eyeshadow, and Duck & Dry’s Blow Dry In A Bottle is all you’ll need from desk to disco this Christmas. Keep reading to find out more about great new beauty launches.

We only include products that have been independently selected by Bustle UK's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Limited-Edition Passport Holder

To celebrate the opening of the international flagship store in London’s Covent Garden, Glossier launched an exclusive addition to its GlossyWEAR collection — a chic millenial pink passport holder that matches the brand’s original beauty bag.

Boy Smells Votive Trio Set

Cult candle brand Boy Smells has launched its holiday collection for 2021, and you can buy a gorgeous set that boasts all three scents: Figurare, with fig leaves, black pepper and cardamom; Broken Rosary, with cedarwood, rose water and orris leaves; and De Nimes, with French indigo, earthy notes of Violet, Eucalyptus and Blueberry.

Apple Honey Hydration Hair Repair Kit

Briogeo’s Apple Honey Hydration hair mask is scientifically proven to decrease hair breakage and boost moisture up to 88% after just two uses, and this cute little Christmas set includes a mini shampoo and conditioner from the Don’t Despair, Repair! collection we know and love.

Liquid Lurex Eyeshadow in Lauren

Makeup artist extraordinaire come multi-hyphenate beauty business woman Lisa Eldridge has dropped her latest product just in time for party season. The Liquid Lurex eye shadow has a blendable lustrous, wet-look finish with a durable shine for easy application that still makes an impact.

Snooze Therapy Mist

Sometimes we need a little helping hand to get enough shut-eye. Freya & Bailey’s Snooze Therapy Mist’s restful combination of lavender, rose water, and camomile harnesses sleep-inducing essential oils to promote peaceful sleep.

Pomello Shampoo & Conditioner Refills

British-founded refillable beauty and self-care brand Fiils not only looks great but feels great, too. Its shampoo and conditioner formulations feature no SLS, silicones or fragrance, just 100% vegan and cruelty-free goodness and 100% gorgeous locks.

Foaming Dry Shampoo

OK, so it's not exactly a dry shampoo in the traditional sense, but Bouclème’s foaming dry shampoo dries to powder with tapioca and cornstarch to revive oily scalps, build volume, and create texture.

Blow Dry In A Bottle

When Covid-19 restrictions meant the cancellation of face-to-face appointments, Yulia Rorstrom, founder and CEO of London’s leading premier blow-dry bar Duck & Dry, created a line of products that enabled clients to recreate the brand’s signature blow-dry at home. The weightless all-in-one spray builds volume, adds texture, and leaves hair with a healthy sheen.