The incredible thing about a product going viral on TikTok is that you can trust that it’s legit. That’s because honesty and authenticity are the name of the game on the platform, so if someone is freaking out about a product, it’s probably worthy of a try. With that said, TikTok is what reintroduced us to L’Oréal Paris’ Lumi Glotion, an all-in-one sheer foundation, highlighter, contour, primer and bronzer. Search the product on the app and you’ll find millions of “Get Ready With Me” videos or product reviews from creators raving about Lumi Glotion’s versatility and glow-boosting properties.
Despite the product first launching in 2017, its became one of the most talked about beauty products on the app just recently, catapulting sales and making it the brand’s bestselling face product. TikTok’s beauty creators are primarily to thank for outing insiders’ best kept secret, raving to followers how there’s a multitude of ways to achieve a gorgeous, understated luminescence — under makeup or mixed into foundation, as a highlighter, and even as a body illuminator or bronzer — and that the quality and impressive pigment payoff is reflective of a product with a much heftier price tag.
The real mic drop moment, however, came this year when one top Gen Z creator know for her GRWM videos likened the newest deep shade of Lumi Glotion to a prestige brand’s bronzing drops, a dupe if you will. She blended the liquid into her cheekbones, nose, and forehead as a contour and also mixed a few drops into her foundation in some other videos. As influencers do, her glowing review influenced other creators to give the product a go and thus a viral phenomenon was ignited. One reviewer raves: “I got this because I tried [a higher end brand], and didn’t want to pay the price but still wanted the same effect. I was skeptical...[but] it has the exact same consistency, I couldn’t tell the difference.”
Lumi Glotion comes in four flexible, sheer shades: Fair, Light, Medium and Deep. Find the product that best suits your skin tone and use it as a multitasking complexion and body enhancer (users are finding that blending it over shoulders, décolleté and legs helps them achieve a just got back from vacation glow) or apply one of the deeper shades as your contour. Spiked with glycerin and shea butter, the formula also delivers lightweight nourishment and some additional sheen to skin. “Love the feel and luminosity of this product,” says another reviewer. “It gives a perfect subtle glow without being overpowering.”
Despite the fact that it’s a TikTok go-to, you certainly don’t need to be in front of the camera to reap the benefits of the Lumi Glotion. Buy it online or at your local retailer and bask in the glow it gives you. As the compliments pour in, we bet you’ll feel passionate about telling people all about it, too. Because just like TikTok creators, why wouldn’t you want to share something you love?
