Guess Which Cult Denim Brand Just Tapped This Iconic Supermodel For Its New Collection

A new creative era is on the horizon for FRAME: The California fashion house known for iconic denim is entering its second decade featuring entrepreneur, supermodel, and mother Gisele Bündchen as the face of its Winter 2023 collection. FRAME first made a name for itself in 2012 with cult jeans that were swiftly beloved by celebs and fashion insiders alike. The brand tapped Gisele to showcase the latest collection as someone aspirational who could simultaneously represent the laidback, West Coast aesthetic that has earned the brand thousands of devotees.

Designed with an I-woke-up-like-this, nonchalantly chic aesthetic in mind, the collection blends California cool with European edge to create pants, tops, and dresses, in fresh, exaggerated silhouettes that you’ll wear season to season. From blue leather palazzo pants so in-demand they already have a waitlist to a pair of statement jeans with an ultra-flared leg and a surprisingly versatile leather vest midi dress, each piece in the collection effortlessly blends with your unique lifestyle. Scroll on for a selection of the campaign’s most exciting pieces.

1. These Blue Leather Palazzo Pants That Already Have A Waitlist

No wonder these palazzo pants already have a waitlist: The high rise, wide leg, and deep blue leather will make virtually any top you pair them with look instantly cool. Day or night, casual or dressy, these pants will stay at the front of your closet.

Sizes: 23 — 34 | Colors: 1

2. Some Bootcut Leather Pants In A Trending Metallic

From fashion week runways to Beyonce’s Renaissance tour, it’s clear that metallics are going to be big this season. Try out the trend with this pair of bootcut metallic pants, which is made of supple, soft leather in a shimmery silver finish. Featuring a high, fitted waist and a cropped bootcut leg, the metallic sheen will look just as fresh in winter as it does in summer.

Sizes: 23 — 34 | Colors: 2

3. This Pair Of ‘70s-Inspired Jeans With A Wide Straight Leg

FRAME was inspired by throwback silhouettes when it created the aptly-named 1978 Supernova jeans, and they’ll add the vintage-inspired edge every wardrobe needs. An extra-high waist is designed to sit slightly away from the body, allowing for easy tucking of shirts and sweaters, while a wide, straight leg and a dark wash are structured enough to be worn into the office. Try pairing them with your go-to heels and one of the luxe tops also featured in this collection.

Sizes: 23 — 34 | Colors: 2

4. These Tonal Pieced-Together Jeans

An updated riff on ‘70s style, the Atelier jeans feature a two-toned design that keeps the denim feeling up-to-date. Sitting at the hip, these jeans feature a wide hem that stacks at the shoe, in a rigid denim that will only look cooler with age and wear.

Sizes: 23 — 23 | Colors: 1

5. A Mesh Lace Baby Tee For Going Out

If you’ve got evening plans, include this mesh lace baby tee. The transparent fabric can be as spicy as you like, depending on what you layer underneath. Featuring a high crew neck, fitted silhouette, and short sleeves, it’ll look incredible paired with denim or trousers — try layering a blazer on top for a little structured contrast.

Sizes: XX-Small — X-Large | Colors: 1

6. This Long-Sleeved Silk Top With Femme Details

Femme details on the Gillian top, like a high collar and puffed sleeves, lend this blouse a delicate touch. The luxe silk only adds to the appeal, and makes it just as ideal for a night out as a day at the office. It features long sleeves, a button-up front, and a drapey fit perfect for tucking into trousers and denim. If you’re headed out for the night, leave a couple extra buttons undone and pop on a pair of heels.

Sizes: XX-Small — X-Large | Colors: 5

7. The Statement Jeans With Ultra-Flared Legs

The extreme flared leg on these jeans will infuse any outfit with a little straight-from-the-disco edge. It’s difficult to imagine a top these wouldn’t look pretty great with. The classic five-pocket silhouette features an ultra high-waist to complement the drama of the flare, and is fitted through the hip and thigh to keep proportions balanced.

Sizes: 23 — 34 | Colors: 1

8. This Wool Jacket With Exaggerated Sleeves And A Cinched Waist

Structured details like a belted, cinched waist and a shawl collar are balanced by a bloused bodice, rounded shoulders, and long sleeves in this edgy jacket. Made of 100% wool, it’s a natural choice as a chic outer layer in transitional weather — but why not try wearing it as a top all on its own?

Sizes: XX-Small — XX-Large | Colors: 1

9. A Day-To-Night Flutter Sleeve Blouse

It’s not all that surprising how versatile this long-sleeved blouse is, when you consider its details: The minimal, body-skimming silhouette effortlessly tucks into denim, trousers, or skirts, while the fluttery, bell-shaped sleeves can turn an office-appropriate look into an evening ensemble with the simple addition of a stiletto. Add to that its classic black shade, and you’ve got a dangerously crave-able day-to-night top you’ll wear constantly.

Sizes: XX-Small — XX-Large | Colors: 1

10. These Relaxed-Fit Trousers You’ll Wear With Everything

The word “essential” isn’t hyperbole if it’s applied to these FRAME trousers. The relaxed fit, high waist, pleated straight leg, and elegant suiting fabric have a casual elegance that characterizes the nonchalant appeal of the latest collection, and makes these trousers a versatile addition to any wardrobe. Pair with a simple white tank and sneakers for daytime, a button-down and loafers for the office, or a bustier and stilettos for evening.

Sizes: 00 — 16 | Colors: 2

11. The French-Girl Silk Camisole

A classic and essential camisole like this should easily earn a premier spot in your closet. Virtually every aspect of its design is timeless, from the V-shaped neckline, dainty spaghetti straps, and 100% silk fabric, to the relaxed, tuck-able fit. You’ll wear this with everything from denim to trousers and skirts; it’s also an essential layering piece beneath the brand’s sheer long-sleeved blouses.

Sizes: XX-Small — XX-Large | Colors: 2

12. A Surprisingly Versatile Leather Midi Vest Dress

It may come as a surprise, but this leather vest midi dress will be a versatile layering piece. Hitting at the mid-calf with a V-neckline, the button-down silhouette offers myriad styling possibilities. Worn as a dress, you can undo as many buttons as you like to determine the vibe — and spiciness — of your look, or you can layer it over denim and dresses whether you’re feeling trend-driven or edgy. You’ll be shocked (and delighted) by how much you can wear it.

Sizes: XX-Small — X-Large | Colors: 1

13. This Pleated Blouse With Power Shoulders

A study in the power of contrast, this blouse combines the delicacy of pleated sheer chiffon and a ruffled hem with a high mock neck and structured shoulders. The pull-on design buttons at the back while its long sleeves have button cuffs, and the flowy fit is long enough to make a statement worn untucked or tucked.

Sizes: XX-Small — X-Large | Colors: 1

14. A Pair Of High-Rise Denim Leggings With The Coolest Snap Details

Made from an extra-stretchy fabric, these denim leggings are guaranteed to feel as comfortable as your favorite lounge pants, but an extra-high waist and the coolest snap details at the ankles ensure they’re structured enough to carry even an evening look. Balance the skinny silhouette by pairing with a bloused top.

Sizes: 23 — 34 | Colors: 2

15. These Silver-Studded Boyfriend Jeans

The FRAME Le Mec takes your favorite pair of boyfriend jeans — the relaxed fit, classic five-pocket styling, a straight leg that slightly tapers at the ankle — and gives them a subtle zhuzh by embellishing the denim all over with silver studs. The detail taps the early aughts trends but feels made for today, and will give everything in your closet a little more edge.

Sizes: 23 — 34 | Colors: 2

Explore The Collection