Shopping
45 Gifts That Are So Popular Because They Make People Look 10x Better
These style upgrades are fairly easy — and affordable too.
There are two kinds of shopping in this world: buying stuff for yourself or buying stuff for others. But whether you’re looking to treat yourself or someone else, Amazon is full of trendy, pretty, or just plain essential things that will make you or your loved ones look amazing.
From beauty products that keep selling out because they’re literally that incredible to fashion items that have a cult following, these products have been road-tested by thousands of Amazon shoppers who confirm that they’re worth your hard-earned cash. So go ahead and treat yourself — and anyone else you want to treat, too.
1The Lip Tint That Gives You The Perfect Pout
According to one reviewer, this lip tint by PeriPera Ink is “waterproof, kiss proof, food proof, life proof!” The tint goes on smooth and has a velvety finish, leaving your lips perfectly pigmented but never sticky.
- Available colors: 25
2This Fan-Favorite Tote Bag That Comes In 162 Colors & Styles
With over 40,000 Amazon reviews, it’s fair to say that the Dreubea faux leather tote bag is a favorite among the platform’s shoppers. The bag is available in a whopping 162 colors and styles, so you’ll be sure to find the best option for you.
- Available colors: 162
3These Sponges That Are Designed To Clean Your Sneakers Instantly
These double-sided, best-selling sponges are designed to help erase stains from your sneakers almost instantly, and no soap is required (only water). The thicker part of each sponge is meant to be softly rubbed against your sneaker or sneaker sole, and many reviewers wrote that they “work well.”
4This Hydrating Vitamin C Serum For Less Than $20
You can easily find vitamin C serums that cost in the three figures, but there’s no need to blow your budget when this highly rated $18 serum has won over so many reviewers. The vegan formula contains a blend of vitamin C and peptides that gently protect collagen production and brighten your skin. Reviewers say it absorbs easily and provides intense hydration for softer skin.
5A 2-In-1 Styling Tool That Curls & Straightens
Whether you’re in the mood for straight hair or curly locks, this cult-fave styling tool can help you achieve it. The 1-inch titanium barrel heats up super fast, ensuring quick and easy styling, and it helps reduce frizz and smooth your strands. No wonder it’s earned more than 8,000 perfect five-star reviews from Amazon shoppers.
6A Stylish Long-Sleeved Mock Neck Sweater With Ribbed Knit Cuffs
This long-sleeved mock neck sweater will help you face chillier weather in style. This unlined sweater fits loose and includes a twist texture and ribbed knit cuffs to help set it apart from the rest. You can wear it on your own, or use it as a top layer for a hike or other outdoor adventure. Crafted from a warm and cozy viscose blend, this sweater also gives slight Rory Gilmore vibes if you choose to buy it in cream.
- Available sizes: Small — X-Large
- Available colors: 9
7A Gold Plated Clasp For Connecting & Layering Necklaces
If you’ve ever tried to layer your own favorite necklaces you know how easily they can become tangled or how difficult it can to get them to lay just right. This necklace connector solves both of those issues. Connect up to three necklaces on one of the stainless steel connectors plated in 18K gold and create your own layered necklace that remains tangle-free.
8These Cute & Cozy Socks That Have Reviewers Buying Multiples
If you were to look up “comfy wool socks” in the dictionary, you’d probably find this set of highly-rated socks by Senker. The socks will fit a range of women’s sizes, and come in over a dozen fun colors and print combinations so it’s easy to find a pair that anyone will adore.
- Available colors: 16
9This $5 Eyelash Separator That Reviewers Say Is A Time-Saver
Make any mascara look better with this compact eyelash separator that costs just $5. The compact and budget-friendly tool comes with a protective cover for the tines to keep them in shape — and hygienic. One fan wrote, “I hate clumpy lashes so this tool saved me so much time and helps me create the look I like every time.”
10This Wildly Popular $5 Lip Gloss That Comes In 36 Shades
With a whopping 90,000+ reviews, this buttery, silky lipgloss has reached cult-favorite status. It's available in a whopping 36 shades including clear, pinks, reds, browns, berries, and even a unique blue color. One fan raved, “It's lightweight. It never feels sticky. It has really nice staying power for a lip gloss. A lot of the colors are sheer washes of color, giving you nice color payoff without being overwhelming. [...] It has a nicer formulation than far pricier options.”
- Available colors: 36
11The Wear-Everywhere Sunglasses For Only $15
These SOJOS sunglasses are everything you could possibly want: cute, comfortable, and less than $20. More than 15,000 Amazon shoppers gave the glasses a five-star review, with many mentioning that they love how stylish the glasses look, and how the polarized lenses are shockingly high in quality for the price.
- Available colors: 13
12This Adjustable, Rotating Makeup Organizer That Holds Tons Of Products
This rotating makeup organizer is a gift they can customize thanks to its seven layers of adjustable trays that can be moved to fit their favorite hair care products, makeup, and other toiletries. The top contains dividers to help organize lipstick and makeup brushes — the organizer can hold at least 30 makeup brushes, 20 jars or bottles, and other products and accessories. It’s also available in clear and white within the listing.
13The Lightweight Spa Bathrobe That’s Super Soft
This 100% cotton robe by Heartnice gets top marks for being super soft and lightweight. Amazon shoppers mentioned that the robe is “good quality” and well made,” while also being “true to size.”
- Available sizes: Small — XX-Large Plus
- Available colors: 21
14An Incredibly Versatile Eyeshadow Palette
What’s so great about this mini eyeshadow palette from Urban Decay? According to one reviewer, “The colors are neutral and buildable, so it’s easy to go from an almost natural look, to a more dramatic evening look.” The mini palette comes in three different neutral color combinations with a mix of matte and shimmer finishes.
- Available varieties: 3
15This 2-Pack Of Satin Pillowcases With Over 56,000 5-Star Reviews
Reviewers are obsessed with this surprisingly budget-friendly two-pack of satin pillowcases — they have earned over 56,000 five-star ratings from fans. They’re available within the listing in 33 colors and patterns within the listing and five sizes ranging from standard to body pillow. “I was skeptical about the claims about being good for your hair, etc. and sure enough, after the first night's sleep on them, I woke up amazed at how nice my hair was,” wrote one reviewer.
- Available colors: 33
16A Necklace And Bracelet Set With Just The Right Amount Of Bling
Wear this bracelet and necklace set with everything from joggers to jumpsuits. The set, available in a variety of lengths and styles, is an inexpensive way to try the paperclip jewelry trend. Reviewers love how easy the necklace is to layer with other jewelry, and one in particular noted that the set is “lightweight but beautiful.”
- Available lengths: 16.0 Inches — 24.0 Inches
- Available styles: 8
17A Pair Of Buttery Soft High-Waisted Leggings
These Satina high-waisted leggings get high marks from reviewers for being “soft and comfortable,” with several reviewers calling them “buttery soft.” Even better? The manufacturer promises that the sag-proof, opaque material is totally squat-proof, so you can move through your day feeling totally at ease.
- Available sizes: One Size — XX-Large
- Available colors: 25
18This Versatile, Stretchy $10 Belt That Comes In Tons Of Styles
This stretchy straw belt is a versatile option that can be worn over dresses, tunics, and more. It’s available in 16 options (including different colors, buckle styles, and multipacks) and comes in four sizes. One shopper wrote, “Good stretch, very comfy too!! I’ll be buying a black one for sure!!!”
19A Nourishing Hair Wax Stick To Smooth Flyaways While You Style
Not only can this hair wax stick help prevent unwanted flyaways and frizziness, but it can also nourish your hair while creating a smoother, shinier look. It’s made with various ingredients such as avocado oil, beeswax, vitamin E, castor oil, and more. Plus, the long-lasting stick has over 21,000 five-star Amazon ratings.
20These Adhesive Gel Inserts That Make Wearing Heels So Much Comfier
You can wear your favorite heels or shoes with confidence knowing your feet probably won’t be sore at the end of the day, thanks to these squishy, clear foot petals. The adhesive gel inserts are designed to stick to the inner bases of your shoes where the balls of your feet would go, creating a cushion and more grip.
21These Unbelievably Plush Slippers That Are Cute Enough To Wear Out
Fluffy slippers are always a good idea, but when you find fluffy slippers you can wear outside? Put them on and never look back! These Comwarm slippers have over 14,000 reviews, and get high marks for the thick sole and cozy, fluffy faux-fur.
- Available sizes: 5-6.5 — 11.5-13
- Available colors: 17
22A Face Roller & Gua Sha Set With Over 30,000 Reviews
Take your self-care routine to the next level with the top-rated Baimei jade roller and gua sha set, which boasts more than 30,000 reviews on Amazon. The duo, which comes in your choice of five colors, gets rave reviews, with shoppers mentioning how “easy to use” and “well made” the tools are.
- Available colors: 5
23A Matte Liquid Lipstick That’s Actually Moisturizing
Matte liquid lipsticks are typically known for being very drying, but this Lip Bar matte lipstick rises above the rest for feeling, as one reviewer puts it, “very smooth and moisturizing.” The color payoff is amazing, too, plus it’s smudge-proof and should look vibrant all day. Reviewers report that the lipstick looks so good they’ve gotten tons of compliments.
- Available colors: 8
24A Scarf That Looks & Feels Like Cashmere For Under $20
Over 5,000 Amazon shoppers love this Maamgic scarf and it’s easy to see why — the cotton-blend fabric keeps you comfy and warm, all for a very reasonable $16 price tag. Reviewers praised the top quality of the scarf, with one reviewer noting that it “feels like real cashmere.”
- Available colors: 18
25The Face Mask That Reviewers Love
When you need a skin-care pick-me-up, the InstaNatural mask and exfoliator is here to save the day. It’s made of quartz crystals, vitamin C, and turmeric to make your skin feel bright and softer, and it’s safe to use on all skin types. For best results, use one to three times a week, and the brand recommends not using it in conjunction with retinol.
26A Dainty Pair Of Earrings That Go With Everything
Made from sterling silver plated in 14-carat gold, it’s no wonder that these minimalist stud earrings have more than 9,000 five-star reviews on Amazon. They come in a bunch of cute, dainty shapes, in your choice of rose gold, yellow gold, or white gold. These hypoallergenic earrings are both lead and nickel-free, so they’re as comfy as they are beautiful.
- Available finishes: 3
- Available shapes: 7
27This Non-Aerosol Dry Shampoo That’s Lavender-Scented
This earth-friendly aerosol-free volumizing dry shampoo is free of talc, parabens, baking soda, and phthalates. It’s suitable for all hair colors and the smaller bottle is a great size for travel. “Hair Dance not only left my hair refreshed and clean, it also didn't dry it out like other brands I've used. Don't let the size of this bottle fool you, the one ounce bottle lasted three months,” wrote one reviewer.
28The Microfiber Hair Towel With Over 37,000 Reviews
Your hair deserves some TLC, and this microfiber hair towel by YoulerTex is just the thing to dry it gently and efficiently. The towel, which has over 37,000 reviews on Amazon, gets top marks for being “soft and absorbent,” while “stay[ing] in place.”
- Available colors: 8
29This Cult-Fave Face Serum That’s Paraben-Free
This reviewer-fave face serum contains 12% pure niacinamide and 2% zinc PCA to reduce discoloration and unevenness. Its formula is free of parabens and synthetic fragrance. One reviewer wrote, “I love this facial serum I have oily skin & this serum works so good it hydrates my skin, clears blemishes, keeps them from emerging & has a really good lineup of ingredients.”
30The Scrunchies That Won’t Yank Out Your Hair
Scrunchies are back, and these Kitsch Pro satin scrunchies aren’t just cute — they’re also covered in smooth satin that keeps hair tidy without pulling or breaking. Just ask one reviewer, who wrote, “i’ve been using just ONE of these, for an entire month, and literally have not had a single hair get caught on it.” Kitsch claims the scrunchies won’t leave creases in your hair, either, so these are great for overnight wear.
- Available combinations: 6
31This Beautiful Layering Necklace With An Initial Pendant
Everyone needs a statement piece of jewelry one that goes with everything, yet is special enough to wear on its own. Over 15,000 Amazon shoppers raved about the “great quality” of this necklace, which comes with your letter of choice so it feels super personalized.
- Available colors: 26
32A Manicure Set With Everything You Need For Salon-Quality Nails
This 15-piece manicure set has a 4.7-star rating on Amazon because “everything you could ever need to give yourself a professional manicure is included,” according to one reviewer. It also has a bunch of other tools for everything from eyebrow grooming to ear care. Best of all? It’s less than $15.
- Available colors: 2
33Two Exfoliating Brushes To Make Skin Smooth
Reduce razor bumps and ingrown hairs with the Dylonic exfoliating brushes. Just gently massage on wet or dry skin in light, circular motions for results. Theses brushes have over 21,000 five-star ratings, and one reviewer raves, “Leaves your skin smooth as a baby’s bottom.”
34A Pair Of TikTok-Famous Slippers That Feel Like Walking On Clouds
“I had seen these sandals on TikTok and thought why not had to try them,” wrote one Amazon reviewer. “The comfort is beyond belief.” While many reviewers reported wearing the lightweight EVA foam slides around the house, many also wrote that they wore them outside, too. “Brought these on a beach vacation to be worn for the pool/beach. Ended up wearing them for everyday use since they are so comfy,” wrote one happy shopper. Choose from a bunch of fun colors.
- Available sizes: 5.5-6.5 — 10.5-11
- Available colors: 14
35This Nail-Strengthening Cream That Helps Prevent Dryness & Breakage
The Hard as Hoof cream — which has well over 50,000 positive ratings on Amazon — is made with nourishing ingredients that harden and strengthen your nails. Some of those ingredients include jojoba oil, shea butter, coconut oil, and more, all of which help smooth and hydrate cuticles while also preventing nail cracks.
36The Lobe Wonder Patches That Support Heavy Earrings
Sometimes, wearing heavy earrings can strain your earlobes — but these Lobe Wonder patches help support those earrings so they aren’t hanging so low. The small, circular adhesives are meant to be applied to clean skin behind each ear piercing — and the earrings are supposed to pierce through the patch to remain supported and upright.
37This Clever Tool That Lets Them Put Their Bracelets On With Ease
This bracelet tool is like gifting them an extra set of hands — it has a sturdy handle and clip that allow them to get a grip on one end of a bracelet while they fasten the clasp. “It is so easy to use and so handy to have around,” wrote one fan. It’s available in three metal finishes within the listing.
38A Hair Treatment With More Than 90,000 Reviews
Repair your damaged strands with the Olaplex Hair Perfector treatment. With over 94,000 Amazon reviews, it’s safe to say that the product is a runaway hit, with reviewers calling it “a miracle worker” and “literally the best thing I've used for my hair.”
39These Clips That Hide Bra Straps Behind Racerback Tops
These lightweight clips help hold bra straps together in the back, making it simpler to wear racerback tops without the straps showing. (They’re easy to adjust while in place, too.) This set also includes a few straps to help keep your straps from slipping, and the set as a whole has so many customers writing that they “definitely recommend” it.
40This Long-Lasting Waterproof Eyebrow Gel
This waterproof eyebrow gel will surely come in handy in between brow appointments. It’s a step up from your standard eyebrow pencil, but less commitment than a professional brow tint. This gel is waterproof, smudge-proof, transfer-proof, & sweat-proof, so you can count on naturally defined eyebrows for days.
41A Cooling Plant-Based Aloe Mist That Is Great For Post-Sun Care & As A General Moisturizer
Great for all skin types, this refreshing plant-based aloe mist is a convenient way to moisturize your skin. You can use it on your face, in your hair, or anywhere visible on your body that needs a cooling and rejuvenating boost. It absorbs quickly without leaving any unwanted residue behind and is great to store in a travel bag. It’s also great to have in a beach bag after a day of excessive sun exposure.
42A Dermatologist-Tested Makeup Setting Spray That Ensures Your Look Will Last All Night
If you’re fond of makeup, this setting spray is a no-brainer — it’s a great way to help ensure your look stays put, no matter what the night brings. It’s dermatologist and allergy-tested, and free of parabens and sulfates. It’s also transfer-resistant, water-resistant, and smudge-proof, as well as hydrating. “This stuff does wonders,” said one reviewer.
43This Quick-Drying Deodorant For Your Chest & Thigh Areas
Sweat can be a thing of the past with this deodorant. This liquid powder is designed to reduce sweat, odor, and irritation around the chest and thighs and also works as a cooling and soothing cream to relieve discomfort from chafing. Although it is a liquid formula, the powder begins drying as soon as it's rubbed in and is completely dry within 45 seconds.
44This Popular Pet Hair Remover Tool With More Than 100,000 Reviews
For anyone with pets who shed, the Chom Chom pet hair roller is a must for removing stubborn pet hair. With more than 150,000 reviews and an overall 4.5-star rating, reviewers love it for its effectiveness and the fact that it’s so easy to use. Just roll it back and forth over furniture, carpets, and car seats to pick up the fur. Press the button to open to chamber and dispose of the trapped fur inside.
45A Detangling Brush With Over 33,000 Five-Star Reviews
This Crave Naturals detangling brush is both gentle effective. The brush currently has over 33,000 five-star reviews on Amazon, with users raving, “love love love love this brush. I feel no pain from pulls and it detangles my damp hair in no time with little to no breakage.”
- Available colors: 6
This article was originally published on