Bold Jewelry Is Trending — Shop Big Looks & Even Design Your Own With 22% Off Right Now

Ever since the mob wife aesthetic went viral on TikTok, it’s been clear: Maximalist looks are in. While there are plenty of wonderfully flashy baubles you can buy as-is, there’s nothing like a personalized touch to catapult your look into greatness. GemsNY has a unique setup where you can design your own necklaces, earrings, and rings — including diamond rings — and you can do it all for 22% off with our exclusive code BG22 for Bustle readers.

Absolutely Dripping In Gemstones

GemsNY is able to offer shockingly low prices since the brand has its own inventory of over 50,000 gemstones and 200,000 diamonds (including lab-grown) — and no middleman. This lets you create heirloom-quality pieces that express your own unique style, at prices far less than you might expect. Using the site’s simple design tool, you choose your preferred gemstone, cut, setting, and chain length, for a totally personalized look. There are options to fit a variety of budgets — you can mix up stone size and chain metal to create a piece as ideal for your budget as for your aesthetic. And all pieces ares handcrafted in-house in New York, for a premium, bespoke feel.

Shop Maximalist Looks

In addition to the option to design your own, there are also stunning preset collections that include rings, pendants, and earrings to accommodate every aesthetic. Scroll on for a selection of the best from GemsNY — and be sure to use code BG22 at checkout for 22% off all items.

A Pendant I Designed Myself That Simply Stuns (If I Do Say)

I designed this stunning ruby pendant using the GemsNY design-your-own-pendant feature — and I have to say, it was dangerously simple. After choosing a gemstone and cut, I selected my preferred setting and chain length exactly to my liking. I’m obsessed with dark-toned stones, so this emerald-cut ruby was an immediate yes, especially when combined with the edgy, almost witchy look of the 14-karat yellow gold setting.

A Diamond Tennis Bracelet For Your Carmela Soprano Moment

No mob wife aesthetic is complete without a tennis bracelet. The goal is to drip diamonds, and this piece features a total carat weight of 5.50 glittering natural diamonds set into 14-karat white gold for a look that’s both bold and timeless — it’s a piece you’ll keep forever. Try layering it as part of a bracelet stack for even more maximalist flash.

Available metals: 3 | Available stones: 7 | Available carats: 3.30 — 10

This Surprisingly Versatile Ruby & Diamond Bracelet

It may surprise you, but this gemstone tennis bracelet is actually incredibly versatile. The combination of 19 AAA-quality emerald cut rubies punctuated by 38 natural diamonds (weighing in at 13.30 and 0.76 carats respectively) is bold, maximalist, and edgy — practically begging for the contrast of a ripped band T-shirt — but would look just as stunning paired with a simple black cocktail dress. The stones are prong set in timeless 18-karat yellow gold; it’s a piece you’ll reach for constantly.

Available stones: 5 | Available metals: 4 | Available carats: 14.06 — 21.08

A Stare-At-Me Emerald Cut Diamond Eternity Band

Sure, you could choose this diamond eternity band as part of a wedding set — and what a stunning choice that would be — or you could wear it all on its own, on whatever finger you choose, to celebrate your appreciation of eye-catching maximalism. Set in 14-karat white gold, the ring features 19 emerald-cut diamonds weighing approximately 6.08 carats; a design guaranteed to turn heads.

Available metals: 7 | Available stones: 4 | Available ring sizes: 4 — 9+

This Shimmering Pair Of Dangling Emerald Earrings

At a combined weight of 3.63 carats, the grade-A round cut emeralds featured in these earrings are a gorgeous way to add a subtle flash of color to your look — and formal enough to carry wedding or cocktail party looks. Dangling from a slender rim of natural diamonds (at approximately 0.13 carat weight) the stones are prong-set in 14-karat white gold. The screw-back design has more than enough drama to be worn singly, but they’d look incredible as the first earring in a silver or white gold ear stack.

Available metals: 6 | Available carats: 1.13 — 3.63

This Vintage-Inspired Sapphire Statement Ring

Featuring a jaw-dropping 3.35-carat untreated sapphire set into a wide 11.2-millimeter band of ornately carved pure 925 silver, this vintage-inspired ring looks as if it could have been passed down by your stylish grandmother — and the heirloom quality materials ensure you’ll keep it forever. Wear it on its own, or try stacking other rings of varying textures and widths; however you style it, this ring grabs attention.

Available metals: 8 | Available carats: 1 — 3.35 | Available sizes: 2.5 — 10+

A Singular Tennis Bracelet With Round & Oval Diamonds

For those obsessed with a diamond tennis bracelet — and who want dial up the drama even more — this is your fighter. She’s designed with a unique blend of round and oval-cut natural diamonds, and some of those diamonds are even rimmed with tiny pave diamonds for the ultimate in look-at-me luxury. The approximate 4.30 karats’ worth of diamonds are set in gleaming 14-karat yellow gold; this bracelet can effortlessly dress up any look.

Available metals: 3 | Available carats: 4.30 — 5.91 | Available stones: 9

An Oval-Shaped Aquamarine For Designing A Birthstone Ring

Along with custom wedding and engagement rings, GemsNY has options for creating other personalized pieces — like this loose aquamarine oval, which would make a stunning addition to a birthstone ring. At 1.26-carats, the excellent AAA quality stone is sizable enough to to make a statement all by itself when paired with a gold or silver setting, but of course GemsNY offers diamond-trimmed settings, for when you want your jewelry to do the most.