Frankie Bridge Has Launched A Brand New Fashion Line With Tesco

Author, presenter and former Saturdays singer Frankie Bridge is taking her style to the masses, collaborating with Tesco’s F&F line on a line called FW Bridge. To launch, they’ve dropped a colourful Spring/Summer 2022 collection.

The line is said to have been inspired by “Frankie’s renowned, effortless aesthetic and natural style.” The star’s long-time stylist Joolie Collier is at the helm, having designed the entire range alongside Bridge. Together, they’ve aimed for affordability, wearability and longevity. Organic and recycled materials have been included and the launch range has been built for “every occasion” and to last.

The collection is a mix of elevated basics, wardrobe essentials and effortless pieces that play on current trends. From geometric prints and bold colours, to power co-ords and timeless classics. Plus volume sleeves, shirting sets and wide-legged trousers. All with an emphasis on light and cool materials that are suitable for summer.

You can immediately see how the line emulates Bridge’s own style, which over the years has been a huge hit with her fans. As a former member of The Saturdays and S Club 7 Juniors, Bridge knows a thing or two about setting pop culture trends.

This isn’t her first fashion collaboration, either, as Frankie has previously launched two collections with Oasis, with the latest season dropping in 2021.

However, despite previous collaborations, FW Bridge represents Bridge’s first label. Known for her colour blocked and patterned looks on Instagram, a clothing brand was always in the pipeline for Bridge. “It’s been a dream of mine to create stylish, sustainable, size inclusive and affordable clothing,” she said on Instagram. “A lot of thought, passion and hard work has gone into each and every piece.”

Prices start at £14, with sizes ranging from six to 22. You can shop FW Bridge in Tesco stores, and online at Next. And, to get you started, I’ve picked out my five favourite items below.