Makeup

e.l.f.’s Limited-Edition Sticky Merch Is Giving Us All The ’90s & Y2K Feels

Run — don’t walk — before it all sells out.

by Allie Fasanella
e.l.f. Cosmetics

It’s not a drill, folks: e.l.f. Cosmetics just dropped a new limited-edition line of customizable merch that’s set to sell out ASAP. (This should come as no surprise considering what a viral sensation the brand’s become on TikTok.) Inspired by their fan-favorite Power Grip Primer, e.l.f.’s new Sticky Shop Merch collection brings all the ’90s and early aughts nostalgia, featuring slime — yes, slime — a varsity letterman jacket, and a classic baseball-style cap.

The best part? The 100% vegan and cruelty-free brand’s merch is fully customizable with its Power Grip Patches, which can easily be adhered to the jacket or hat. Not only is this a super fun element that really sets the merch line apart, but it’s also awesome as it also allows you to switch up your look depending on your mood or whatever sartorial vibe you’re going for.

Suffice it to say, this is hands-down the coolest merch collection from a beauty brand to drop, ever. And, get this: e.l.f. is making a $100,000 donation benefiting the Whale and Dolphin Conservation (WDC) — a nonprofit whose mission is to protect whales and dolphins — with proceeds from the Sticky Shop Merch collection up to $25,000 also benefiting this important cause. (We urge you to read up on their amazing work here.)

Check out the full collection — and if you know what’s good for you, shop it before it’s gone.

Sticky Patch Varsity Jacket
e.l.f. Cosmetics
Inspired by iconic high school staples, this classic black-and-white varsity style letterman jacket features discreet Velcro for adding your Power Grip Patches, and it goes perfectly with just about anything in your wardrobe — whether it be jeans and a tee, or over a dress for some cool contrast. Will it make you look like an extra that just walked off the set of a ’90s sitcom? Absolutely, and we’re so here for it.
$55
Sticky Patch Hat
e.l.f. Cosmetics
For days when everything in life feels, well, sticky, and you just want to put a lid on it — enter e.l.f.’s Sticky Patch Hat. Depending on the day and your mood, you can also customize this timeless cap as you see fit. Wear it with anything and everything, whether you’re hitting the gym, the grocery store, class... you get the idea.
$19
Power Grip Patches
e.l.f. Cosmetics
Sure to sell out ASAP, don’t sleep on these easy-to-attach cuties coming in an array of unique, eye-catching designs. Obviously, the pack includes an adorable dolphin inspired by the brand’s bestselling Dolphin Makeup Bundle, which includes three viral hits: Halo Glow Liquid Filter, O Face Lipstick, and the OG Power Grip Primer.
$15
Power Grip Slime(r)
e.l.f. Cosmetics
Speaking to millennials and Gen-Z’s collective obsession with slime, e.l.f came out with a limited-edition, ocean-inspired goo from Kawaii Slie Company that’s infused with dolphin confetti glitter. As you can see, it’s gorgeous and extremely versatile to boot. You can just have good ole fun with it, but you can also use the ooey gooey substance in a few practical ways, too, like to help keep your makeup brushes in place, and to score a perfectly precise wing. Need we say more?
$6