Ekouaer’s Dreamy Runway Debut Proves Loungewear Can Be Luxe

Ekouaer made a captivating runway debut in New York, marking its first appearance with a show that redefined luxury loungewear.

Known for its accessible, sumptuous designs that prioritize comfort without sacrificing style, Ekouaer brought its signature blend of ease and elegance to the fashion capital with two standout collections that captured the hearts of the crowd.

The opening look of the show was a stunning satin silk pajama set paired with a lacy top — an outfit that’ll effortlessly transition from the bedroom to the bar.

It was the perfect introduction to Ekouaer’s 2025 offering, which focused on key downtime staples, showcasing pieces that are not just soft but downright dreamy.

Designed in-house, this range emphasized the brand’s dedication to quality, with each item meticulously crafted from breathable fabrics that wrap the body in comfort. From flowy robes to cozy pajama sets, the staples have been designed to make lounging feel like an indulgent escape.

Ekouaer’s collaboration with a renowned Italian designer, the co-founder of Nube Studio, introduced the show’s second collection, “Floral Moments,” which was nothing short of a botanical dreamscape.

Cortese’s designs beautifully captured three distinct moments of a flower’s bloom, weaving a narrative that traveled from the soft early morning mist to golden sunsets and into the stillness of midnight.

The prints were more than just decorative — they told a story of nature, time, and emotion, encouraging wearers to connect with the gentle rhythms of the natural world. This collection wasn’t just about looking good; it was a reminder to pause, breathe, and find moments of tranquility amid the chaos.

Standout looks included a flowing satin night dress adorned with floral detailing, complete with a pillow tucked under the arm (because of course, darling), and a head-turning robe styled unexpectedly with jeans, flip flops, and statement shades — perfect for bedtime or a spontaneous boogie.

Ekouaer’s first showing was a celebration of returning to the essentials, embracing authenticity, and finding elegance in simplicity. It also helped the label continue its journey towards global recognition and highlight its commitment to an unwavering mission: To inspire and connect with audiences worldwide by offering them a sanctuary of tranquility in the form of fashion.

This is loungewear elevated, a harmonious blend of minimalism, natural beauty, and a philosophy of living life gracefully — one elegant, cozy piece at a time.

BDG Media newsroom and editorial staff were not involved in the creation of this content.