Style

This Sexy Cleavage-Boosting Bra Is So Damn Comfortable

(And right now, it’s on sale.)

by BDG Commerce

Updated: November 27, 2024

Originally Published: Aug. 4, 2024

We may receive a portion of sales if you purchase a product through a link in this article.

Balconette bras are having a major moment right now. Blame it on the dreamy-but-busty dresses on Bridgerton or stars like Sydney Sweeney and Lilly James serving cleavage on the red carpet, but this early ‘00s trend is seeing a serious resurgence. Originally popularized in the 1950s, the balconette bra gives your chest a natural, shelf-like lift and brings a vintage, pin-up girl vibe to your lingerie drawer. And while historically, these retro, wire-clad push-up bras have gotten a bad wrap when it comes to comfort, bra design has actually come a long way since the fifties (or early aughts for that matter) thanks to lingerie brands like EBY.

SALE ALERT: From November 21 to November 30, EBY is offering up to 30% off sitewide, including on the comfy yet cleavage-boosting balconette bra.

Balconette Bra

EBY

Score up to 30% off at EBY from November 21 to 30, including their comfy-yet-sexy balconette bra that gives your cleavage a serious boost.

EBY has taken the balconette bra to a whole new level with its wire-free design and genius "Stay Put Technology," creating a bra that will make you look and feel amazing all day long. Inspired by customer feedback, EBY has combined cutting-edge wing suspension tech (think Golden Gate Bridge-level support) with a design that prioritizes comfort and style. The cups are bonded to the band, giving you all the support without any of the discomfort of traditional underwires. And the 3D wing structure gives you a natural lift and adapts to your movements ensuring you're comfy no matter what your day throws at you. Plus, it comes with a handy J-hook that lets you switch from a traditional balconette to a racerback style in a snap. Basically, it's the perfect bra for any outfit, whether you’re heading to class, work, or a night out with friends.

In a world where fashion trends come and go, the balconette bra's resurgence is a testament to its timeless appeal. Thanks to modern innovations from brands like EBY, this classic piece of lingerie has been reinvented for the contemporary woman who values both style and comfort. Whether you're channeling your inner Bridgerton heroine or simply looking for a reliable, chic bra, the balconette is here to stay. So, go ahead and embrace this trend—your lingerie drawer (and your wardrobe) will thank you.