This Stunning Watch Collection Couldn’t Be More Empowering — & It’s Time To Treat Yourself

Founded in Manhattan in 1875, Bulova secured tastemaker status when the brand pioneered the very first wristwatch collection for women in 1917 — historically, women had been limited to pocket watches — and the brand has continued to create elegant, heirloom-quality pieces of attention-grabbing boldness. Which is why, more than a century later, it’s easy to justify investing in a Bulova wristwatch. More than merely functional, the brand’s designs are stunning enough to serve as jewelry, and if you’ve just hit a major milestone, a gorgeous watch is an enduring way to commemorate an accomplishment. Really, though, there’s no need for an excuse to indulge in a Bulova timepiece. Simply wanting one is enough.

Whether you’re new to the brand or a longtime devotee, Bulova’s collections are a way to indulge in luxurious self-care, as well as express your good taste. The poetically named Rubaiyat collection, home of the first women’s watches, features timeless craftsmanship with subtly modern touches. The Duality collection offers the versatility of interchangeable bands. The nautically-inspired Marine Star collection is perfect for anyone looking for a timepiece easy to dress up or down.

Scroll on to shop some gorgeous favorites, all emblematic of Bulova’s bold heritage.

A Clean & Classic Stainless Steel Watch

It’s easy to see the timeless potential of this timepiece included in Bulova’s Rubaiyat collection; the clean and classic silver-toned stainless steel design and minimal opalescent dial will go with everything, and it’ll never go out of style. The three-hand dial features Roman numeral markers, a synthetic blue spinel cabochon crown adds a touch of color, and the bracelet closes via a deployant buckle. If you’ve been searching for a grab-and-go watch that will instantly elevate everyday ensembles, this is the one.

A Two-Toned Watch Studded With Tiny Diamonds

A jewelry collection maximizer, eight delicate hand-set diamonds stud the dial of this watch, which is crafted from stainless steel in an eye-catching tonal mixture of silver and rose gold. This contrast makes the watch versatile as well as attention-grabbing; it’s the perfect piece to pair with other metals in your collection. The watch closes with a deployant push-button clasp and is water-resistant up to 30 meters, while a synthetic blue spinel cabochon crown accents the watch at the 12 o’clock position — an ideal combination of both form and function from Bulova’s Rubaiyat collection.

A Diamond-Rimmed Watch In Bold Black Ceramic

The delicacy of 73 hand-set diamonds lining the lugs, case parenthesis, and dial of this watch is complemented by its black ceramic face and bracelet — bold and glittering, it’s a silhouette sure to attract attention. The design is water-resistant up to 30 meters, with a synthetic blue spinel cabochon crown and a deployant push-button clasp. Whether you wear it to dress up evening wear or as a striking accompaniment to day wear, this watch can’t help but stand out.

An Evening Wear-Ready Wristwatch In A Soft Rose Gold

In a soft rose gold-toned stainless steel that’s accented by a 50 tiny diamonds hand-set on the case parenthesis and delicately textured dial, this watch adds a subtle touch of glitter and gleam ideal for pairing with the luxe fabrics and silhouettes of evening attire, althought it could easily pair with casual daytime attire as well. Other features include a double-press deployant closure, and the lovely synthetic blue spinel cabochon crown at 12 o’clock. Water-resistant up to 30 meters, it’s built for whatever the day or night has in store for you.

A Subtly Statement-Making Watch With Diamond & Leather Accents

Subtle yet statement-making, this watch from Bulova’s Rubaiyat collection combines a beguiling mix of textures: The mother-of-pearl dial is rimmed by a perimeter of 78 tiny hand-set diamonds totaling 0.36 total carat weight, while a navy blue watch strap serves as elegantly casual contrast. Water-resistant up to 30 meters, the watch features a double-press deployant closure, and even includes four-hand moon phase functionality. A synthetic blue spinel cabochon crown at the 12 o’clock position echoes the blue of the strap.

An Elegant Mix-&-Match Watch In Essential Neutrals

If there’s a theme to this watch, a member of Bulova’s Duality collection, it would have to be “essential neutrals.” Water-resistant up to 30 meters, the watch is crafted from stainless steel in contrasting tones of brushed silver and polished gold with a detachable deployant clasp bracelet, and includes two additional buckle straps in white and black leather; whichever combination you choose, the neutral tones will effortlessly mesh with your wardrobe. A silvery-white mother-of-pearl Denchu dial is adorned with 40 hand-set diamonds (for a total weight of 0.10 carats‚ with other features include a hidden crown for a seamless appearance.

A Watch With Detachable Bands For Effortless Accessorizing

Part of the Duality collection, accessorizing is made effortless with this watch. The bracelet of the already versatile stainless steel silhouette is detachable, so you can swap in either the silver or navy blue leather strap included with your purchase; all of the bracelets close via a deployant push-button clasp. The design is water-resistant up to 30 meters, and features aesthetically stunning details like a blue Denchu dial featuring 51 hand-set diamonds that total 0.13 carat weight; these diamonds encircle the watch hands and serve as markers of time. Mix and match the bands to your heart’s content — whatever choice you make, this watch will stun.

A Celeb-Collaboration Wristwatch In Gleaming White Ceramic

Spare, sophisticated, and unquestionably attention-stealing, the design of this wristwatch from the Marine Star collection is result of a collaboration between Bulova and prolific singer-songwriter Marc Anthony. The design is crafted from gleaming white ceramic that’s accented by silver-toned stainless steel with a deployant push-button closure; the minimal white dial marks time via a combination of silver-toned Roman numerals, and diamond hour-markers at 1, 3, and 5 o’clock. And it’s water-resistant up to 100 meters — which makes sense, given that the line was inspired by the sea.

Once you’ve appropriately ogled the stunning selects featured here, be sure to consider the rest of Bulova’s women’s catalogue — just to make sure you don’t miss out on anything. All of the brand’s pieces are crafted with the same irresistible combination of timeless style and functional details, offering a bold opportunity for self-expression that’s forever luxurious.