Beyoncé’s Hair Care Brand, Cécred, Is Finally Here

After teasing a new hair care line back in May 2023, Beyoncé has officially launched her highly-anticipated brand — Cécred — and it has the Beyhive in a tizzy.

Available to shop as of Feb. 20, the Foundation Collection currently includes a full range of seven hair essentials: the Clarifying Shampoo & Scalp Scrub ($38), Hydrating Shampoo ($30), Moisturizing Deep Conditioner ($38), Reconstructing Treatment Mask ($42), Fermented Rice & Rose Protein Ritual ($52), Moisture Sealing Lotion ($38), and Nourishing Hair Oil ($44) (with a Hydrating Conditioner to come).

Queen Bey has created this brand with all hair textures and types in mind, from super straight strands to coily tresses, as well as those with color-treated or chemically processed hair. Each product is formulated with the brand’s patent-pending keratin recovery technology that’s meant to fortify and revive hair health, all while providing a luxe, sensory experience.

“As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy hair care and to place scientific innovation and product performance above all else,” Beyoncé said in a statement. “I want everyone to have the freedom to express their hair in ways that make them feel good, so I began creating the essentials for hair and scalp health.”

Back in May of 2023, she shared some additional insight behind her deeply-rooted inspiration in an Instagram post. “I was exposed to so many different kinds of entrepreneurial women in [my mom’s] salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”

ICYWW, Beyoncé’s first job was sweeping hair in a beauty salon owned by her mother, Tina Knowles-Lawson. In fact, Destiny’s Child’s very first gigs so happened performing for her mother’s clientele.

Cécred, as a result, is truly a full-circle moment for the icon.