The 17 Most Covetable April 2023 Beauty Launches

“I’ve tried shampoo and conditioner bars before, and the sustainable options have just never been good enough to replace the bottles in my shower. But then I tried Superzero — a line of potent albeit waterless hair treatment bars, including shampoos that provide a luxurious lather and get the cleansing job done really well. I’ve been using the Deep Moisture and Anti-Frizz Shampoo Bar, and it’s made my hair feel really smooth, soft, and healthy. I’m now a convert to the bar life.” — Rachel Lapidos, senior beauty & lifestyle editor

“When it comes to my natural deodorant journey, there aren't any formulas that I'm loyal to. But as soon as I used my first few swipes of the Saltair Serum Deodorant, I became immediately obsessed. The formula is filled with skin-loving ingredients like niacinamide, which works to brighten and soothe the underarm area, and mandelic acid, which keeps me feeling fresh through all of my sweaty workouts. And for my mamas-to-be: It's pregnancy safe. A total must.” — Olivia Rose Rushing, beauty writer

“My monthly zits and I are happy to try anything that promises a pimple-free glow, and this Herbal Blemish Stick from Burt’s Bees’ new Clear & Balanced collection truly delivers. It contains two science-backed acne-fighting actives — willow bark extract and tea tree oil — to quash zits, plus cica, glycerin, and calendula extract to keep your skin calm as you treat it. My fave part is that it’s in stick form, so all you have to do is roll it over your breakouts.” — RL

“I’ve always wanted to use brow pens to fill in the sparse areas of my arches, but everything I’ve ever tried goes on too dark and makes my eyebrows look overdone. Not this one from KS&CO — the Microfeathering Pen goes on sheer and has a super-fine tip, so each stroke actually looks like real hair. I’m obsessed and can’t stop telling everyone about how good it is.” — RL

“I recently tucked a new SPF from Supergoop! into my carry-on for a trip to Oaxaca (the tube is a TSA-friendly 3.4 ounces), and I was so glad I did. While its fragrance-free formula goes on completely clear, the silky texture makes it easy to tell where you’ve already applied so you don’t have to worry about missing a spot. I’m thrilled to report that I made it through my entire vacay without getting burnt.” — Erin Stovall, senior beauty editor

“Dreaming of dewy, sun-drenched mornings in the French countryside? This Morning Light fragrance immediately whisks you away to fields of lavender in bloom on coastal cliffs, as notes of exotic bergamot and subtly spiced cardamom dance with the elegant aromas of purple flower petals, smooth cedarwood, and transparent green tea. In other words: This perfume is most definitely coming with me on my upcoming trip to Paris.” — ORR

“After hearing U Beauty founder Tina Craig rattle off the magical benefits of the new Resurfacing Body Compound, I couldn’t wait to try it. Turns out her high praise was warranted: Overnight, the treatment worked wonders on the red spots and roughness that plagued the backs of my arms, and my entire body felt as soft and smooth as a seal. It’s sorcery, I’m telling you. And it’s here just in time for shorts season.” — RL

“I love the woody aroma of palo santo, and that just so happens to be the scent featured in the new, remixed version of Pattern’s best-selling leave-in conditioner. It has the same hydrating combination of shea butter, honey, and avocado oil that my coils love — just with a new fragrance. It’s also limited-edition, so don’t hesitate for too long if you’re thinking about making a purchase.” — ES

“This month, Kylie Cosmetics dropped a lot of newness — and the brand's first-ever mascara is a serious win IMO. The fluffy brush applicator creates major lift and volume, while the formula is filled with grapeseed oil and pro-vitamin b5 which nourish and protect your natural lashes with every swipe. I’m truly in love.” — ORR

“Speaking of Kylie Cosmetics — the queen of lip products’ newest collection of matte lipsticks has quickly become a staple in my makeup bag. They deliver an instant pop of perfectly blurred matte pigment in just one swipe. Despite being matte, however, the formula contains hydrating sodium hyaluronate and castor seed oil, so your lips actually feel nicely moisturized while you wear one of 12 flattering shades. Up To No Good, a warm taupe-y pink, is my personal fave.” — RL

“When I heard Mona Kattan’s fragrance brand Kayali was releasing a scent inspired by pistachio gelato, I wasn’t quite sure what to expect. My initial impression after I took the first whiff was that it’s sweet (but not cloyingly so) and is perfectly balanced with a delicate whipped cream note. All in all, it’s a uniquely beautiful spritz that I’m going to add to my rotation of summer perfumes. The pretty green bottle is a nice bonus as well.” — ES

“I most likely don’t need to tell you that Drunk Elephant makes some of the most editor-beloved beauty products in the skin care industry — you probably know already. The brand recently revamped its A-Shaba Complex Eye Serum and I jumped at the chance to test it. My verdict? It’s great for layering under my eye cream, and its mix of vegan retinol and caffeine has made a noticeable difference.” — ES

“I’m already obsessed with Isamaya’s Lips Water Balm in Black Shimmer, but the second I swiped on the new Flamingo shade, I was hooked. I’m a pink lipstick connoisseur, and this one is extremely hot. It drenches your lips with moisture, and gives you the perfect Barbie pink wash of color with a subtle shimmer that is wearable enough for daytime. Trust me — pink lip girlies, you’re going to love it.” — RL

“I just started using this serum from Stella McCartney's new line and can already tell it's going to be a new favorite. Its light, milky texture sinks in instantly and makes my skin look soft and plump, and I love the elevated, refillable packaging.” — Faith Xue, beauty director, BDG

“This matte body bronzer was a staple when I was at Coachella. I didn't have time to get a spray tan, but this product delivered an instant touch of color that wasn't orange or streaky — plus, since it's not a self-tanner, it rinses off easily and has no smell.” — FX

“Anytime Shani Darden launches a new product, my skin does a happy dance. Her new moisturizer is no exception. The peptide-rich formula feels nourishing and rich when I apply it, but doesn't clog my pores because it's oil-free. Yes, this is a new holy grail.” — FX

“I've been using this niacinamide serum from Kiehl's for the past few weeks and love how it layers easily into my existing skincare routine. The pure niacinamide helps soothe and balance oil production, and my T-zone has benefited from it greatly.” — FX