Style
Afterpay Is Making New York Fashion Week More Inclusive For Everyone This Fall
The buy-now-pay-later service is providing access to exciting NYFW events — and reigniting retail in the process.
Break out your most show-stopping ensembles, because New York Fashion Week is making its official comeback. But this year, Afterpay is adding a welcome twist: a variety of experiences that cater to any and all fashion lovers who wish to attend. As the presenting sponsor of NYFW, the buy-now-pay-later service is bringing to life an array of experiences that transform the event into a true celebration. Even better? Everyone can participate, no matter where they are. No invite necessary.
Those attending NYFW will be able to celebrate the fashion festivities with two major activations: House of Afterpay, an IRL pop-up experience featuring custom activations from brands both big and small, as well as DROPSHOP, a futuristic pop-up where you’ll have access to limited-edition only-at-NYFW releases. But you don’t even have to travel to New York to enjoy all the fun. There will be plenty of opportunities for folks online, such as a “see now, buy now” show, where you can shop the shows and pay for your favorite pieces over 6 weeks, interest free.*
Ahead, learn more about what Afterpay has in store for NYFW.
House of Afterpay
Kick off the return of fashion week with a visit to the Meatpacking District. There, you’ll find the House of Afterpay, a pop-up destination where you can enjoy the perks of your favorite digital payment service in person. Plus, redeem your $25 credit here (applicable to any in-store purchase of $100 or more) when you use Afterpay at participating merchants, like Revolve.
Get styled by the pros
Mark your agenda: you won’t want to miss out on a styling session from celeb wardrobe stylist Kate Young and fashion expert Zanna Roberts Rassi.
Step up your athleisure game
JD Sports, the sneaker and sportswear retailer, will be on hand. And if you’ve been debating getting on the Crocs train, there’s no better time to surrender than now.
Get your house in order
While you’re eyeing your next style finds, get some home essentials from The Container Store to keep your entire wardrobe organized.
The House of Afterpay will also give you the opportunity to support smaller retailers, snap fun photos, and enjoy a beverage or two with your friends.
DROPSHOP
Shop while it’s hot
Has a limited-edition drop ever left you with serious FOMO? Get revenge on all the launches you’ve ever missed with Afterpay’s DROPSHOP. Hosted in Times Square, this is where you’ll be able to explore the hottest, most exclusive releases; dip your toe into AR-enabled try-ons; and so much more.
Finally get your hands on a (really cool) NFT
Make all your friends jealous by securing your own NFT (aka, “non-fungible token”) by visual artist Glassface, courtesy of JD Sports. Known for his digital art and animations, Glassface’s NFTs sell for thousands, so you’ll have serious bragging rights.
Are you excited yet? Learn more at the Afterpay x NYFW website, then get your calendar app out and start making plans!
*You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. See afterpay.com for complete terms. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license.
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