Beauty

19 Iconic Beauty Looks From ’90s-Era New York Fashion Week Shows

Where today’s TikTok trends came from.

by Rachel Lapidos
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'90s-era New York Fashion Week beauty looks I can't stop staring at.
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Maybe I’m biased since I grew up in the era, but I’m of the opinion that the 1990s was when the beauty world really peaked. It had all of the coolest, edgiest trends: goth glam makeup, fearlessly frosted lids, boldly lined lips, purposefully smudged eyeliner, heavily layered haircuts, messy updos... I’ll stop, but just know that I could keep going.

While you can find these lewks on the runway in recent years, there’s nothing quite like the original. And so, in light of 2023’s Fall/Winter New York Fashion Week — which officially starts today, Feb. 9 — I’m taking a trip down memory lane (Getty Images) to see what the catwalk actually looked like in the ’90s.

If you want to enjoy a visual feast that serves major hair and makeup inspo, I’ve rounded up some standout ’90s beauty looks from New York Fashion Week — straight from the decade itself. Sure, they may look like styles you see on TikTok today, but this is where those beauty trends originated from. Keep scrolling for a peek at ’90s hair and makeup in all its glory.

Glossy Red Lip, Marc Jacobs, 1994

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Behold: Naomi Campbell on the Marc Jacobs runway sporting the ultimate red lip (complete with an extra glossy finish). The rest of her glam was fully matte because, well, it’s the ’90s.

Retro Bob, Isaac Mizrahi, 1991

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Bob haircuts were cool way before Hailey Bieber got one. While they were trendy before the 1990s, this ‘do from Isaac Mizrahi’s fall 1991 New York Fashion Week show has a particularly chic retro flair with its playfully flipped-out ends.

Piece-y Updo, Oscar De La Renta, 1996

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If you saw this hairstyle from behind, you might think you were looking at Bella Hadid. But nope, the supermodel’s favorite piece-y updo was the style models wore on the runway at Oscar de la Renta.

Frosted Eyeshadow, Anna Sui, 1995

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This look (courtesy of Anna Sui’s 1995 runway show) is the epitome of ’90s-era beauty: It’s got the Rachel haircut, the ultra-thin brows, and the matte, powder-blue eyeshadow. Perfection.

’90s Blowout, Calvin Klein, 1991

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I suppose you wouldn’t even call this a ’90s blowout — it’s just a blowout. Because it’s from 1991, Cindy Crawford’s ‘do has got that perfectly bouncy volume that everyone’s trying to achieve at home today.

Volume On Volume, Todd Oldham, 1996

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The big messy hair, the bronzed cheekbones, the gold makeup underneath the eyes... *chef’s kiss*.

Half-Up Hair, Michael Kors, 1992

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Looking at this photo of Tyra Banks rocking a half-up, half-down hairstyle gives me all the nostalgic feels.

Golden Glam, Nicole Miller, 1997

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This gold metallic eyeshadow moment from Nicole Miller’s 1997 show looks even cooler with the thin brows and slicked-back low ponytail.

Fuchsia Eyeshadow, Betsey Johnson, 1995

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Betsey Johnson’s NYFW show from 1995 did not hold back in the beauty department. Models strutted the runway wearing dramatic fuchsia eye makeup and a bright red lip.

Fauxhawk, Michael Kors, 1996

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This grunge fauxhawk updo from Michael Kors’ 1996 New York Fashion Week show is bold, edgy, and effortlessly cool.

Bright Blue Lids, Tommy Hilfiger, 1999

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Gisele Bundchen’s electric-blue eyeshadow and red pout prove that you absolutely can wear primary colors together.

Power Bob, Michael Kors, 1990

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The power bob may be one of today’s hottest hair trends, but Campbell wore it first on Michael Kors’ runway in 1990.

Heavy Eyeliner, Badgley Mischka, 1997

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Another grunge beauty trend from the era was, of course, heavy black eyeliner. It was the makeup look of choice at Badgley Mischka’s 1997 New York Fashion Week show.

Colorful Cat Eye, Versus, 1999

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Versus did Euphoria makeup before the stars of Euphoria even knew what eyeshadow was.

Goth Lips, Isaac Mizrahi, 1995

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You can’t talk ’90s beauty without bringing up the goth lip. Supermodel Linda Evangelista sported the vampy look with a hot pink sequined suit. Faints.

Glittery Lids, Anna Sui, 1994

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The ’90s went hard on frosted pastel lids. Case in point? Naomi’s powdery eyeshadow at Anna Sui’s 1994 show. Perfection.

Nude Lip, Isaac Mizrahi, 1998

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Nude lips had a major moment in the decade, and the minimalist makeup look was spotted on the runway at Isaac Mizrahi’s 1998 Ready to Wear show.

Skinny Brows, Todd Oldham, 1995

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The thinner the brows, the closer to 1990. This glam at Todd Oldham’s 1995 Ready to Wear show flaunted ultra-skinny, groomed arches, paired with a vampy pout.

Grunge Glam, Miu Miu, 1997

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At Miu Miu’s 1997 spring show, supermodel Stella Tennant showcased the ultimate grunge glam with dramatically smoky black eye makeup.

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