This Gorgeous Aussie Brand Has Holiday Event Dressing On Lock

When it comes to wardrobe planning, it’s always a good idea to have a couple formal outfits on hand for the inevitable holiday party or wedding invite — and Alamour The Label has event dressing on lock. The sought-after brand uses lush fabrics in the latest cuts and shades to create outfits that seem truly special, whatever the occasion. While Alamour is all about party-worthy pieces, its recently released Le Rouge Collection really shines, brimming with chic looks in eponymous, of-the-moment shades.

If there’s a color that belongs in your wardrobe this season — or, really, anytime at all — it’s red. Shades of scarlet have been popping up all over runways and, whatever event you’re shopping for, from a holiday party to a formal wedding, red is always a strong choice. In Alamour’s Le Rouge Collection you’ll find several riffs on the trending shade in a variety of silhouettes in addition to fashion must-haves like classic black and white, along with richly textured florals.

Shop The Collection

Glittering sequins, garden blooms, and flat-out gorgeous silhouettes that were made to be worn to every special occasion: Scroll on to find your next event dress.

1. A Backless Red Dress That’s All About That Silhouette

Designed with a deep V-cut back that dips low to a ruched bottom, this floor-sweeping dress grabs attention both coming and going — and its scarlet shade makes the look pop off even more. Crafted from sleek jersey, the squared neckline extends to slender spaghetti straps that elegantly draw the eye in the back, for a look that’s irresistibly minimalist yet statement-making.

Available sizes: XX-Small — 9X-Large | Available colors: 1

2. A Gorgeously Textured 3D Floral Dress

Crafted from 3D floral tulle and stretch jersey, this strapless dress features a simple fitted silhouette that allows its rich colors and sumptuous texture to take center stage. Appropriate for formal weddings and parties, the dress includes a back zipper as well as a back split — so the sophisticated aesthetic won’t keep you off the dance floor.

Available sizes: XX-Small — 9X-Large | Available colors: 1

3. A Burgundy Velvet Sequined Dress With A Spicy Split Hem

You’ll be amazed at the many ways you can style this dress. Crafted from shimmering sequined stretch velvet fabric, it’s statement-making enough for a black tie wedding, while the high slightly cowl neckline transitions seamlessly to occasions where you may want a little more coverage — simply top it with a blazer and tall boots. The high split hem is guaranteed to show off whatever footwear you’re donning.

Available sizes: XX-Small — 9X-Large | Available colors: 1

4. A Stunning Black Dress With Floral Appliqué

Proof that classics don’t have to be boring, this little black dress is crafted from stunning floral rose appliqué fabric. The full-length mermaid silhouette subtly hugs the hips, with a high halter neckline contrasting the daring V-shaped back for a look that’s timeless, yet hardly basic.

Available sizes: XX-Small — 9X-Large | Available colors: 1

5. A Floral Dress That’s Seriously Magical

Whether you simply prefer a soft aesthetic or you’re dressing for a destination wedding, this chic dress can’t be beat. Designed with spaghetti straps and a plunging sweetheart neckline, the ankle-grazing silhouette is rendered in a stunning 3D floral fabric that’s nothing if not event-worthy — without the need for sparkle.

Available sizes: XX-Small —9X-Large | Available colors: 1

6. A Red Sequined Maxi That’ll Have All Eyes On You

It might be a little mean to wear this dress to a wedding, but to a holiday party? In glittering red sequins, all eyes will absolutely be on you. Designed with a plunging V-neckline and delicate criss-cross spaghetti straps, the silhouette is painted on through the bodice and hips, flaring out to a mermaid hem that’s dance floor-ready.

Available sizes: XX-Small — 9X-Large | Available colors: 1

7. A Corset-Inspired Satin Gown For Going All-Out

Crafted from lush satin with a boned bustier bodice, this gown is a modern take on Regency era-inspired trends that’s sophisticated enough for parties or weddings that call for formal attire. Ruched gathers draw the eye to a hip-high knotted side slit — little is needed to accessorize this dress beyond a statement heel and a piece of jewelry.

Available sizes: XX-Small — 9X-Large | Available colors: 1

More To Discover

When you’ve finished ogling the stunning pieces features here, pay a visit to the Alamour The Label website, where you can check out all of its collections. The label offers resort attire, cocktail dresses, formal wear — and you can even shop by occasion, trend, or color. Finding a gorgeous piece that matches your unique aesthetic for special occasions doesn’t get much more effortless.