Lexi Novak

Lexi is a senior director of branded content at BDG Studios.

BDG Studios is a full-service, in-house creative agency that works from pitch to execution on 360-degree advertiser campaigns. It services the entire BDG portfolio of brands, leveraging expertise and insight to create premium content that is engaging, strategic, and impactful.

Lexi currently oversees the BDG Branded Content departments that handle beauty & pharmaceuticals; technology, finance, & auto; and lifestyle, parenting, travel, food, & alcohol. These teams work symbiotically with other departments to conceptualize campaign strategies and deliver award-winning multimedia content.

She started at BDG in 2017 as the senior branded editor for beauty and fashion. Previously, she was the beauty editor at Allure magazine.

Lexi completed the post-grad Publishing Course at Columbia Journalism School. Prior to that, she graduated with summa cum laude, Phi Beta Kappa, Trustee Scholar, and Honors Program distinctions from Boston University. She holds a B.A. in psychology, a minor in Biology, and a PhD in cooking the best mussels you’ve ever tasted in your life.

She currently lives in CT (though her heart will always be in Chelsea) with her hilarious husband and their precocious daughter. She likes her wine red, her meetings short, and her commas Oxford.

Beauty

Shark Beauty’s New FlexFusion Gives Me The Big, Bouncy Hair I Crave

Silky-straight styling in a click.

By Lexi Novak

Beauty

Keys Soulcare Now Has Body Care Products So You Can Glow Head To Toe

The first of many indulgent offerings to come.

By Lexi Novak

Beauty

11 Unexpected Fragrance Facts You Need To Know

How to buy, store, and wear fragrance to make your scents last longer.

By Lexi Novak

Style

Your Favorite Wax Center Now Has An Online Pop-Up So You Can Buy Their Products

By Lexi Novak

Style

9 Must-Have Products For Doing Your Favorite Salon & Spa Treatments At Home

By Lexi Novak

Style

These 5 Natural Beauty Products Are Super Easy To DIY

By Lexi Novak

Style

I Tried A Wellness Retreat And It Helped Me Embrace A Minimalist Lifestyle

By Lexi Novak

Style

This Iconic Nail Polish Brand Is Bringing Back 9 Shades In Long-Wear Formulas

By Lexi Novak

Style

5 Couples Get Honest About Pubic Hair

By Lexi Novak

Style

This New Bikini Trimmer Changed My Shower Game

By Lexi Novak

Style

Priyanka Chopra Is Done With The Internet’s Harshness

By Lexi Novak

Fashion

6 Gifts Under $25 You'll Want For Yourself

By Lexi Novak

Fashion

7 Gifts Ideas For The Unofficial Beauty Blogger

By Lexi Novak

Fashion

7 Gifts For The Workout-Obsessed Friend

By Lexi Novak

Fashion

How To Pull Off 5 Tricky Fall Style Trends

By Lexi Novak

Fashion

Stylists Share Their Most Surprising Fashion Tips

By Lexi Novak

Fashion

How To Take Your Smoky Eyes From Day To Night

By Lexi Novak