Kat Von D Beauty Everlasting Flash Won't Last Long

In case you missed the exciting news, Kat Von D is launching her 25 new Everlasting Liquid Lipstick shades a bit earlier than anticipated. Well, sort of. The brand is teaming up with Sephora for Everlasting Flash. It's a sale that will give you early access to tons of new Kat Von D Beauty products. When does Everlasting Flash end, you ask? Here's everything you need to know about the major sales event.

You may or may not have already seen new of Kat Von D Beauty's Everlasting Flash sale going around lately. Here's how it works. Every Wednesday of the month, an unreleased Kat Von D Beauty product will go live on the Sephora site. There's a catch though, each deal will only be available for a limited time. Basically, you're not saving any money per say, but you are getting items a whole lot earlier than their release dates.

As far as when it ends, there are a few details to know. Every individual Everlasting Flash will last only 48 hours on the Sephora site. The good news is that the program will last for the entire year. That's twelve chances to snag new products before they officially launch. Pretty awesome, right?

The first sale will start on Jan. 4 at 12 p.m. ET and last until Jan. 6. They're starting off with a bang by pre-releasing one of their upcoming Everlasting Liquid Lipstick Shades — Sanctuary. The color is a gorgeous cool sepia color that will easily work all year 'round.

The brand didn't say what other items would be coming to the site. They did say that it would include pre-launches, exclusive shades, and sets of cult favorites though. All in all, I'd say that there's a whole lot to look forward to.

Fingers crossed that some of the other upcoming Everlasting Liquid Lipstick shades will be a part of the sale as well. These colors are way too gorgeous to wait for!

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