Internet influencers collaborating with major beauty brands is one of the biggest trends of the past few years, from Jaclyn Hill x BECCA to Nikkie Tutorials x Too Faced. But these online makeup mavens also partner with indie brands, like Jaclyn Hill x Morphe and Nikkie Tutorials x OFRA, giving the lesser known brands more attention.
And when a partnership works — no matter the brand profile or popularity — there are often reprises. Lucky for us, that's exactly what happened with Nikkie Tutorials x OFRA, with the duo releasing part deux of their collab called Glow Baby, Glow.
Earlier this year, the highlight-loving vlogger and the indie brand, which is now sold online through Ulta, teamed up for three liquid lipsticks and a single, pinwheel highlighter featuring three complimentary and blendable pans of color.
The follow up flips the script a bit, featuring each of the previously released highlighter shades in their own full-sized, magnetic pan per customer request. One of the highlight shades has been updated, too.
The highlighters are Glazed Donut (light), Glow Goals (medium), and Blind the Haters (golden). Nikkie Tutorials is known for loving a glow so bright it can communicate with satellite, and she and OFRA are going for it with this collection.
Not one to skimp of product, Nikkie also brought a single matte liquid lipstick in the mix. Dutchess, the mauve x berry lippie that Nikkie and the brand labeled as suitable for all skin tones, is so fall-ready.
The new Nikkie x OFRA collection is available now at the OFRA site and via Ulta, so go ahead and kiss that cash buh-bye. The good news is you will have a brand new fall lipstick to reapply after doing so.
It's like a glass of merlot was transformed into velvet-y lipstick.
In case you forgot what it looked like, the Nikkie x OFRA spring collection featured a trifecta of softer, lighter, and seasonally appropriate lip shades.
No one glows quite as bright as Nikkie Tutorials, but fans and glow-seekers can totally attempt replicate her gleam with these products.
There's another reason that beauty obsessives should pay attention to the encore of Nikkie Tutorials x OFRA. OFRA noted on its site that the pair tweaked the deepest shade in the highlighter trio to have a more natural undertone in order to compliment deep skin tones.
Let's hear it for more inclusion for all complexions.
Here's another cool thing to consider when it comes to this collab: Oftentimes, blogger and brand partnerships give the influencer an even bigger and more visible platform to promote their tutorials and social channels.
But, in the case of Nikkie Tutorials and OFRA, the makeup maven with millions of followers is lending a deserving indie brand her platform to heighten their profile and amazing products. Now, that's pretty darn cool.
But you know who really wins in this partnership? Makeupistas who get products that complete any makeup collection.
While OFRA has certainly grown by leaps and bounds in recent months, the company's collabs with Nikkie Tutorials certainly attracted further attention for the brand.
Now, OFRA is available at Ulta and isn't such an unknown beauty name anymore. Talk about a true glow up.
Let's not forget OFRA's prior collab with Manny MUA, either. OFRA wisely hitched its wagons to the right social influencers at the right time. In return, a wide base of beauty junkies were introduced to a quality brand outside of the usual majors.
That's a beautiful thing, especially if you like to support smaller businesses with good prices and even better products. Get your glow on.
