Now that it's winter, the struggle is real when it comes to trying to keep your hair tamed. Battling everything from hat hair to static to unspeakable dryness, it's a constant fight to keep your tresses healthy and in one place. While science is still trying to hack the hat hair ailment that plagues us all, we are making gains on the brittle dryness factor. While in the past argan oil was the answer to well-hydrated, silky tresses, there's a new oil in town — and its main ingredient may shock you. Plums are the new argan oil. Yes, the very fruit your grandma stocks her pantry with is the newest beauty trend.
Beauty insiders are calling plum oil the new superhero that is leaving oils like jojoba and coconut behind, and it will keep your skin, hair, and nails refreshed through the worst of the winter weather. It's a workhorse, alright. And specifically, Le Prunier’s Plum Beauty Oil is here to help.
You might think using plums is so random, but it's actually not. Using dried plums in beauty originated hundreds of years ago in the Caucasus region of Western Asia, which is also known as the "Land of Longevity" thanks to the long life span of its people. With a reputation like that they were clearly onto something, and Le Prunier is now using that same science to make your tresses extra soft and nourished.
Made from organic cold-pressed plums harvested from the family's 100-year old plum farm in California, these small fruits hold the most powerful antioxidants that, specifically, protect and hydrate your skin. Plum oil is eight times more powerful than argan oil and six times more powerful than marula oil in protecting skin and hair from damaging free radicals. It balances, restores, and refreshes your dull winter hair or skin with nourishing omega fatty acids and powerful vitamins, like vitamins A and E which assist with healing and hydration.
Plum Beauty Oil, $72, Le Prunier
In particular, Le Prunier is an all-natural product, which is what you should look for in any beauty oil. From start to finish, the brand can maintain ingredient authenticity and quality since everything is organically grown, harvested, cold-pressed and produced directly on their farm. Le Prunier uses absolutely zero artificial additives, but the oil still has a natural shelf-life of two years due to its high Vitamin E content.
To use the oil, every morning and night, rub in a few drops onto your freshly washed skin, apply some to your nails, and run a few drops through the strands of your hair. You can also mix a few drops into your favorite face cream, SPF, body lotion, or hair products to give them a boost.
Plum Beauty Oil, $72, Le Prunier
If you have sensitive skin and are worried about using an oil on it, don't be. It's safe to use on all skin types, including skin with rosacea, eczema, or acne (since it won't block pores.)
Le Prunier is also vegan and cruelty-free, and the brand has been an organic farm since the 1980s. For their sustainability practices, they do things like use compost and cover crops for their fertilizer program, allow bees to naturally pollinate crops, recycle all their raw materials, and use environmentally friendly biological insecticides made from only natural materials. You could not ask for a more ethical beauty product.
So if you feel like your ends have been in a losing battle with the dry, winter air, consider investing in this miracle plum product. You just might find the solution to all of your problems.
