Style

This Is America's Most Popular Lipstick Shade

by Melanie Richtman

July 28, 2017

A good tube of lipstick is one of the easiest ways to boost your confidence in a flash. But it turns out it isn't a bright, bold red that gives women the most confidence, but rather something a little more neutral. The most popular lipstick shade among women in the United States is nude, which isn't too surprising since Kim Kardashian has been rocking this shade for years now.

SkinStore surveyed 2,000 American women about their favorite lipstick shade for National Lipstick Day, asking them questions about specific colors and why they find themselves drawn to a particular shade. Nude colored lipstick was the number one pick among many women, citing that the color made them feel "prettier" and "more attractive."

After nude lipstick came light pink, followed by berry red, then dark pink and lastly, bright red. The fact that bright red came in last place is a little shocking considering it has consistently been portrayed as the most classic lipstick shade.

But while red might be the most bold lipstick shade, the survey noted that most women are opting for a more natural makeup look, hence the nude lipstick preference. Nude lipstick also makes lips look bigger, which has probably contributed to the color's popularity in recent years, as plump lips have become extra coveted.

Here are the top five lipstick colors among American women.