M&S Is Now Selling Percy Pig Ice Cream Tubs That Are Totally Vegetarian

First came the gummies, then the juice drinks and cupcakes, the dessert sauce and even the Easter egg… Now the Percy Pig universe is expanding into brand-new territory, and taking over the frozen aisle, just in time for summer. Yes, M&S has launched Percy Pig ice cream, and it basically guarantees to sweeten lockdown for us all.

"Four words" read the tweet announcing Marks & Spencer's new launch, "Percy. Pig. Ice. Cream." The UK’s go-to fave sweet first launched in 1992 and now has its very own ice cream flavour. True to style, it tastes just like Percy Pigs: that classic raspberry and grape flavour, with a ripple of fruity sauce running through each soft, strawberry marshmallow-y scoop. The vegetarian-friendly ice cream is only £3 (for a 453g pot) and available to purchase now.

“Customers have been asking us for a Percy Pig ice-cream for a long time now,” says April Preston, M&S Director of Product Development, “so we’re very pleased to be able introduce one at a time when we could all use a little pick me up.”

When it comes to serving options, M&S suggests making “the ultimate float” with a dash of lemonade over two scoops of ice cream, or a dollop over a banana with some sprinkles for a nostalgic twist. Let’s face it, we deserve it.

Percy Pig Ice Cream is available now in M&S stores.