Style

Kat Von D Is Celebrating The 10-Year Anniversary Of Her Brand With A New Release

by Amy Sciarretto

Has it really been a decade? Yes, it has! Kat Von D launched her eponymous makeup brand 10 years ago and has since created several hero products that Kat Von D-evotees cannot live without. From the inclusive shades of the full coverage Lock-it Foundation to the adventurous colors that define the Everlasting Liquid Lipstick range, the brand has truly earned its reputation as beauty company that pushes the envelope and that is here for all makeup lovers, regardless of gender or skin tone.

Recently, Kat Von D teased a forthcoming eyeshadow palette that will celebrate the brand's 10 year anniversary on Instagram. The tattoo artist and makeup maven shared a black and white drawing of a gorgeous female face, complete with piercing eyes and dark lips. It's a black and white sketch and it's only a preliminary graphic tied to the palette, per Von D's caption on her personal Insta.

Still, the sketch certainly has the brand's stans shook — and wondering what KVD has in store to celebrate this important milestone in her company's history. Have a look below and get excited.

What a gothic beauty. What will be under the hood of the palette? Will it be retired shades making a comeback? All new hues? A mix of both?

One thing is for sure: The possibilities? Those are endless.

Fans are feeling the design Von D shared. As this user stated, they'd buy the palette just for the artwork.

Other users are speculating the size and scope of the palette. See what you did, Kat? You got fans stoked.

Congrats on 10 years, Kat. Now, give us more hints.