Fashion

This New Plus-Size Fashion Line Just Broke The Internet

by Kali Borovic
Courtesy Premme

What do you get when two beloved fashion bloggers team up for a clothing collection? A fashion forward line with a powerful message, that's what. Gabi Gregg and Nicolette Mason teamed up to launch Premme — a brand that tailors to sizes 12 to 30 with trendiness in mind. While Premme isn't completely sold out, there are some items that are no longer up for grabs. Here's the rundown on every single item, so you can shop accordingly.

This line has only been out for a short time, but people are obsessed to say the least. Combining body positivity and runway-inspired style, Premme is a apparel brand that focuses on ignoring traditional plus size fashion rules and empowering individuals to self-express and take fashion risks. People are loving the site so much that the website crashed on the very first day. Don't worry though, the site back and ready to be shopped.

In just one hour, five of the 15 items are sold out. That includes their super trendy Babes Crop Top and Striped Tie-Front Jumpsuit — two items that are definitely Instagram-worthy. According to their product descriptions, each one of the items will eventually be back in stock. You can sign up on the website to receive alerts when you can shop.

Courtesy Premme

“Premme is about delivering the same fashion options offered to the straight-size set, without settling for watered-down versions of what we really want,” Mason says in a press release. “Premme wants to give women the freedom to dress according to their personal style without giving in to the limits of society’s current fashion rules,” adds Gregg.

Courtesy Premme

If you're still looking to shop, you have plenty of trendy items available. The Feminist AF Denim Jacket is still up for grabs, as is the Birds Of Paradise Set. The brand also teams up with some female indie designers to get their work out there and their prints splattered onto some serious trendy items. They're gorgeous to say the least.

Courtesy Premme

This is not your average plus-size line, my friends. It goes way beyond just the basics to give you fashion-forward pieces that you can feel great in. Grab your wallets, because you're going to want one of everything.