MAC-o-philes, you need to grab a Sharpie or a tube of Ruby Woo lipstick and draw a big, red heart around Sunday, May 7 in your calendar. That's when the "Ulta-mate" mashup happens and MAC products go on sale at Ulta's website on that date.
MAC makeup is has historically been sold at standalone MAC boutiques or at MAC counters inside mall department stores.
But now you can stock up on core items when shopping the Ulta site and eventually when cruising to Ulta stores. Earlier reports indicated that MAC products would be sold at Ulta locations in June. But the online debut happens next month. Yay!
Not all MAC products will be stocked at Ulta, since the brand has so many colors, products, categories, and limited edition collections. But there will be plenty of products to shop. So, what MAC makeup items will be available via Ulta?
Well, the MAC page is already live at the Ulta site and lipsticks, Lipglass, Prep + Prime products, and lots of foundation and powders, among other things, will be available for purchase in an array of colors.
Below are the screen grabs from the MAC x Ulta page, so you can get a idea of what will be shoppable. Don't delay in taking a moment to celebrate this good news and the wider access of MAC products.
Prep + Prime Fix +, $23, Ulta; Lipstick Retro Matte, $17, Ulta; Lipstick Matte, $17, Ulta; Studio Fix Fluid SPF 15, $28, Ulta
All of your features will be covered.
Studio Fix Powder Plus Foundation, $28, Ulta; Eyebrows, $17, Ulta; False Lashes Extreme Black Mascara, $23, Ulta; Pro Longwear Fluidine, $17, Ulta
Your face, eyes, and lips will thank you.
Lipstick Matte, $17, Ulta; Lipglass, $16, Ulta; Strobe Cream, $33, Ulta; Lipstick Lustre, $17, Ulta
The new-look Lipglass will also be on sale at Ulta.
Eyeshadow X 15 - Warm Neutral, $65, Ulta; Brushstroke Liner, $21, Ulta; Mineralize Skinfinish, $33, Ulta; In Extreme Dimension 3D Black Lash Mascara, $23, Ulta
OMG, are you getting super excited about this partnership?
Prep + Prime Natural Radiance, $42, Ulta; Prep + Prime 24-Hour Extend Eye Base, $23, Ulta; Prep + Prime Transparent Finishing Pressed Powder, $27, Ulta; Prep + Prime Skin, $31, Ulta;
The brand's skin-focused prep products are also coming to Ulta. Keep in mind that some of these products may only be sold online while some will be sold in stores.
Fast Response Eye Cream, $32, Ulta; Prep + Prime Highlighter, $27, Ulta; Prep + Prime Fix +, $23, Ulta; Prep + Prime Natural Radiance, $42, Ulta;
MAC's arrival at Ulta signifies the onset of another #ByeMoney scenario. This is a terrific opp for the brand to reach customers that don't shop in the malls where most MAC counters are located.
