Fashion

Here's Why You Should Shop Everlane's 100% Human Pride Collection

by Alexa Tucker

June 1, 2017

Everlane's 100% Human collection has championed a few major causes and events in 2017. In January, they launched their original collection right around the Women's March to benefit the ACLU, and in March, they expanded the line to include blush pink styles for International Women's Day to benefit Equality Now. Now, Everlane is going rainbow with a 100% Human collection for Pride 2017.

"Gay. Bi. Lesbian. Queer. Trans. Non-binary. Whoever you love. However you identify. We're all 100% Human," reads the brand's campaign. To show off some of the pieces, they tapped painter and model Miles McMillin, actress and model Hari Neff, photographer Lee Bullitt, and woke actress Rowan Blanchard. "I am most proud of my generation for protecting each other and building safe spaces," Blanchard says in the campaign. And for as much as people have to say about millennials, I think she's right. We're blazing a new trail of social consciousness — and now we've got clothes to send messages, too.

The expanded styles in honor of June Pride Month will help benefit the Human Rights Campaign, "America's largest civil rights organization working to end discrimination against the LGBTQ community," according to the brand. For every t-shirt, tank, sweatshirt, and tote bag sold, Everlane will donate $5 to the Human Rights Campaign.

Everlane has a goal of donating an incredible $100,000 to the Human Rights Campaign with its largest collection yet, so it'll be time to get shopping when the line launches on June 5. Here are five pieces from the line you'll want to wear all June long — and all year to continue showing your support.