Style

Kat Von D's Everlasting Lip Liners Are Retractable

by Amy Sciarretto

It's another innovation from KVDB and your lips will love it! Kat Von D Beauty is launching Everlasting Lip Liner in 30 shades on Apr. 11. Kat Von D posted her latest lippies on her personal Instagram, boasting the the formula is "gonna change the lip liner world."

You know, I don't doubt that, since KVDB products are always of utmost quality. The liners offer 24-hour wear; Kat even explains that you apply, let it dry, and boom! You're done. The result is a bulletproof, super-pigmented, and extra creamy liner that lasts and lasts. As to be expected, the Everlasting Liners are vegan. But are the Everlasting Liners pencils or are they retractable pens?

Kat Von D Everlasting Lip Liner, $18, Sephora

According to Kat Von D's post, the liners are indeed retractable for easy sharpening. That's essential, since a lip liner with a bunk, hard-to-sharpen point is no fun. When lining lips and preparing them for a matte liquid lipstick to be swiped over top, you need a smooth, precise tip.

Kat Von D also espoused the virtues of the liners. She promises that they will be comfortably long-wearing.

Yes, long-wear lip products can often dry out your pout and eventually fade, leaving you with an unintentionally ombre lip look. But since the KVDB Everlasting liquid lipsticks are long-wearing and comfortable, I expect the same from the liner version.

The Kat Von D Everlasting Lip Liners will drop at Sephora.com next month. Mark your calendars and get ready for an even more precise, pretty pout that stays all day.

#SquadGoals. The Everlasting Lip Liners come in all sorts of shades and many of them match the Everlasting liquid lippies.

Ooh! Look at the new packaging detail. The boxes come stamped with the "Vegan" logo. Von D is proud of that fact and she is happy to let the world know her animal sympathies extend to her makeup products. Shoppers are clearly notified of the vegan status, as well.

We always need more liner in our lives and on our lips.

The swatches demonstrate the intense pigment. Apply and dry, baby! Apply and dry!

Images: Kat Von D/Instagram (3); Kat Von D Beauty/Instagram (2)