Style
9 Millennial Pink Beauty Products That Will Turn Your Medicine Cabinet Into An Instagram Moment
What is it about that powdery soft, chewed-bubblegum-meets-juicy-sorbet shade of pink that makes millennials throw their wallets at retailers? I'm talking about millennial pink, obviously, which has thoroughly enraptured those born between '77 and '95.
Millennial pink is an elusive color, really, perhaps more a "range" than a designated hue. The Guardian described it as "a grapefruit shade of apricotty salmon;" The Cut called it "a toned-down version of its foil, Barbie Pink, a softer shade that looks as if all the blue notes have been taken out;" and Inc. described it as, "tones of peach, blush and salmon. Think the most prominent swatch of color splashed on a can of pamplemousse LaCroix."
From frosting to frosé to furniture, millennial pink is everywhere. And to answer the question above — why the obsession? — there are a handful of speculative answers. Perhaps it's a nostalgic indulgence in girlish youth-hood now muted by the daily grind. Maybe it's that its gentleness evokes a sense of internal calm much needed in this whirlwind of a world. Or maybe it's just a really pretty color.
Whatever the case, you cannot escape millennial pink, so why not fully partake with your beauty routine?
Glow Recipe Watermelon Glow Sleeping Mask
Glow Recipe Watermelon Glow Sleeping Mask, $45, Sephora
This mask is easily one of this summer's top hits, so it makes sense that it's perpetually out of stock. It somehow smells exactly like freshly sliced watermelon (not the cloying candy scent). It's jelly-like, but dries into a very thin layer on the skin that allows you to actually sleep while wearing it without looking like you've tarred yourself with cat hair when you wake up in the morning. It makes my skin feel baby soft and you cannot beat that scent.
Parfums de Marly Delina EDP
Parfums de Marly Delina, $290, Nordstrom
Beware: if you fall in love this this fragrance it's going to unfortunately set you back a pretty penny. That said, it's an insanely gorgeous bottle that will make any dresser look more chic, and it smells like a field full of roses, rhubarb, and vanilla.
Frudia Pomegranate Nutri-Moisture Serum
Frudia Pomegranate Nutri-Moisture Serum, $22, CVS
Back into more affordable territory, Frudia is a new K-Beauty drugstore brand that specializes in fruit-infused products. This serum is made with pomegranate and has a lightweight slip that's easy to layer under, and on top of, other products.
Glossier Priming Moisturizer
Glossier Priming Moisturizer, $25, Glossier
This list would be remiss without Glossier. This moisturizer is pretty straightforward as far as hydrators go, and does a great job at plumping (thanks to hyaluronic acid and mushroom extract), soothing, and protecting.
LUSH D'Fluff Strawberry Shaving Soap
LUSH D'Fluff Strawberry Shaving Soap, $13, Lush
I used to be a long time subscriber to the notion that any old soap in your shower would suffice for shaving. And then I met LUSH's D'Fluff, which has a whipped cream like texture and somehow makes your razor glide with the ease of an gold-medal Olympian skater.
Bijou Pink Bellini Candle
Bijou Pink Bellini Candle, $32, Bijou
OK, so this isn't a beauty product but it promotes wellness and I have to include it because it smells effing divine! It's a soft, feminine blend of peony, baby powder, and citrus. Bijou happens to be a personal favorite of Lauren Has-The-Best-Taste-Ever Conrad.
Drunk Elephant T.L.C. Sukari Babyfacial
Drunk Elephant T.L.C. Sukari Babyfacial, $80, Sephora
This at-home facial treatment by Drunk Elephant comes housed in pretty, unassuming packaging, but it is magically potent. It boasts a 25% AHA and 2% BHA concentration, and leaves skin looking and feeling bright and baby-soft.
Onomie A.C.E. Illuminating Eye Treatment
Onomie A.C.E. Illuminating Eye Treatment, $35, Onomie
If there's one ingredient that's reigned supreme this spring and summer, it's vitamin C. This concealer-meets-treatment by Onomie packs a 10% concentration, and works to reduce fine lines and hyperpigmentation while highlighting and covering.
Sara Happ The Lip Slip Balm
Sara Happ The Lip Slip, $24, Amazon
I like to keep this lip balm at my bedside and thoroughly coat my lips before heading to bed. In the morning, my lips are soft, plump, and ready for whatever lipstick or lip gloss I've got in my arsenal. It's also a good one to throw in your purse and wear whenever your lips need a major pick me up.
Whether it's a perfectly pink lip gloss, an intensive facial peel, or a hydrating overnight mask, there are plenty of millennial pink beauty products to choose from. Start thinking pink ASAP.
