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23 Weird Beauty Products Millennials Are Obsessed With

If you’re among the Gen Y generation, then you are probably well aware that the beauty industry will do just about anything to grab your attention. And with carbonated bubble face masks or magnetic lashes dominating Instagram feeds and, it’s clear that to peak a millennial’s interest, you better bring some weird beauty products to the table. Of course, you can get them all on Amazon, too.

But make no mistake. Just because you spend a lot of time online doesn’t mean you’re privy to everything that’s out there. Between new emerging brands hitting the scene on the daily and the rise of K-beauty, it can be difficult to decipher the bizarrely effective from just plain junk — that’s why it’s important to consider what’s trending in the world of the weird. Skin care has a large presence in this channel, mainly because there are a lot of interesting textures (think sherbet and pudding) and interesting ingredients like 24 Karat gold, chia seeds, and yes, even broccoli. Of course, if you’re looking for an eyebrow shaper that resembles a protractor, you’ll find that, too.

There’s no doubt that it’s fun to constantly explore ways to shake up your routine and the best way to do that is by trying out these weird beauty products on Amazon that millennials are obsessed with as you just might discover your latest obsession.

by Rebecca Taras

1. Playful Makeup Brushes That Cover Every Aspect Of Your Routine

Cinidy Mermaid Makeup Brush Set, $12 (10 Pieces), Amazon

Sure, these brushes are super cute and 100 percent social media-worthy — but the fact that they are made from a high-quality, long-lasting fiber that’s easy to clean makes them all the more appealing. With ten brushes of different angles and tapers to choose from, there’s a tool to cover every step of your makeup routine, from foundation and buffing to highlighting and contouring.

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2. A Travel-Friendly Cleanser That Exfoliates With Pomegranates

Julep Love Your Bare Face Detoxifying Cleansing Balm Stick, $28, Amazon

Whether you’re traveling or simply booking it back to the office after a lunchtime gym session, this ultra-convenient stick is a cleanser and exfoliant in one. Rice bran oil removes makeup and impurities while grapefruit peel oil and pomegranate fruit enzymes gently remove dead skin cells that can lead to a dull and uneven complexion. To top off this solid formula, camellia seed oil leaves skin hydrated and glowing.

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3. A Facial For Your Scalp That Relieves Dryness

Alterna Caviar Exfoliating Scalp Facial, $20, Amazon

Why not give an exfoliating facial to your scalp? Truth be told, this genius product comprised of caviar extract, an abundance of fruit extracts, natural oils, and super cleaners relieves dryness, deep cleans, and restores a proper moisture balance to the scalp. Exfoliating microbeads and a nifty bristle applicator (a part of the cap) sweep away flaky buildup so your tresses have a healthy looking bounce and shine. To use, gently massage into a wet scalp one section at a time prior to shampooing.

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4. A Self-Heating Eye Mask That Relieves Stress

Kao Megurism Steam Eye Mask, $20 (14 Pieces), Amazon

Whether you have eye allergies, a headache, or are simply tired and stressed out, this self-heating eye mask will surely provide some (admittedly short-term) relief. The steam-generating pad activates upon opening the package and releases a steady heat for about ten minutes, which feels amazing on dry, heavy, itchy, or tired eyes. One box has fourteen "masks" inside, so it should last you a while — they're the perfect accompaniment to at-home spa days and chilly winter nights.

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5. A Sheet Foot Mask That Removes Callouses

Etude House BeBe Foot Mask, $7, Amazon

If you have a lot of dry skin on your feet, this will be your new favorite product. Simply slip on a pair of these booties for 1.5 hours and let the cucumber, camellia, algae, and fruit extracts do their magic. Results will be completely seen after four to seven days after the removal of the product — because the dead skin on your feet will start to peel off, leaving the smooth skin underneath.

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6. Eyelashes With The Staying Power Of Magnets

AsaVea Upgraded Double Magnet Magnetic Eyelashes, $23, Amazon

While you may love the look of false eyelashes, the application process leaves little to be desired (Sticky glue fingers! Improper placement!). Thanks to the hot new trend called magnetic lashes, all you have to do is pop a pair out of a box and onto your existing lashes. This “upgraded” version features a double magnet hold that’s still lightweight and easy to use. Simply bend the magnetic lashes before first use to match the curve of your eyes. Align the magnetic eyelashes on top and below your natural lashes so that the magnetic strips match. When aligned properly, connect the two lashes — Voilà!

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7. An Adorable Steam Hair Mask That Repairs Damage

Mediheal Hair Care Sheep Steam Pack, $40 (5 Pieces), Amazon

Despite the name (and adorable packaging), this goat milk — not sheepinfused hair pack has two functions: to hydrate and repair damaged tresses from environmental and artificial (like that recent highlight touch-up) factors and to make your hair smell amazing for days. After shampooing, towel dry your hair and gather it on the top of your head before applying the pack. Lightly massage for about 15 minutes (you’ll feel a warming action) before washing it off. Bonus: it looks like you're wearing a sheep on your head when you put it on.

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8. A Deep Cleaning Mask Made With 24K Gold

Elizavecca Milky Piggy Kangsipack, $12, Amazon

Whether or not you’re already obsessed with the carbonated, bubbling mask from this popular K-beauty brand, you’ve got to get your mitts on the latest creation — a 24 Karat gold formula that cleans pores, banishes dead skin cells, softens, and hydrates the skin. You’ll know it’s working when the golden hue turns a milky white shade. While it’s great for all skin types, those with larger pores will find it particularly beneficial.

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9. A Broccoli Face Moisturizer That Brightens

Ladykin Elmaju Broccoli Radiance Power Cream, $23, Amazon

Whether or not broccoli is amongst your favorite vegetables should not deter you from trying this power-packed moisturizer that intensely hydrates due to a 77 percent concentration level of this cruciferous veg. In addition, vitamins A, C, and D promote a healthy, glowing complexion even if you never ate one stalk.

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10. A Hydrating Shampoo With The Texture Of Pudding

Renpure Coconut Creme Cleansing Pudding, $10, Amazon

This cleanser/conditioner hybrid works to correct any damage that may occur during the cleansing process — especially if your hair is in a vulnerable state due to an overuse of styling tools, too much time in the sun, or heredity. The coconut and shea butter-infused “pudding” works to gently removes surface impurities while restoring natural oils so your mane is soft, silky, and full of volume.

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11. An Amazing Cloth That Exfoliates & Deep Cleans

Salux Nylon Japanese Beauty Skin Bath Wash Cloth/Towel, $12 (3 Pieces), Amazon

Is it a towel? Is it a washcloth? Who cares! All you need to know is that if you take this exfoliating nylon cloth with you into the tub or shower and lather it up with your cleansing product of choice, you’ll come out looking like you had a head-to-toe spa-worthy body treatment sans the cost. Due to its ample size, you’ll be able to cover a lot of territory that’s in need of a deep cleanse and exfoliation, and because it’s washer and dryer friendly, there’s no excuse not to have one on hand on a regular basis.

12. A Sleeping Mask That Hydrates & Revitalizes

Etude House Bubble Tea Sleeping Pack, $10, Amazon

Unlike some trendy products that throw around cheeky names just for fun, this bubble tea sleeping pack lives up to its name — at least for the sake of texture. Designed to be applied at night, take the spoon/applicator and scoop out some of the revitalizing strawberry extract gel treatment and approximately 1-2 moisturizing “bubbles.” Massage the product between your hands until the bubbles burst; massage thoroughly into the skin. Leave on overnight and wake up to a refreshed and hydrated complexion.

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13. A Hydrating Gel Mask That Treats The Entire Mouth Area

MLMSY Lips Membrane Moisturizing Lip Film Paste, $4 (10 Pieces), Amazon

While there are a lot of lip masks out there, enthusiastic reviews say “these actually work!” It's a fitted collagen-infused gel mask that hydrates and plumps lips — and due to its exaggerated size, it also treats the area directly surrounding the lips that’s susceptible to dehydration and damage

14. A Pimple Patch That Reduces Swelling

MEDca Acne Pimple Master Patch Absorbing Cover, $17 (240 Pieces), Amazon

This combo pack of patches helps to heal blemishes — and comes with 240 patches (in three different sizes) in the set. Each protective patch reduces the urge to pop a pimple while treating and healing it at the same time. The super cool part is that you know it’s working when the color of the cover changes from translucent to white — a sign that oil has been absorbed. Seriously, there’s never been a more fun way to treat a zit.

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15. A Lip Tint That Mimicks Tattooed Coloring

Berrisom Oops My Lip Tint Tattoo, $7, Amazon

If you often find yourself debating between what shade lipstick to wear, eliminate the guesswork with one of these super cool lip tints. Within five to ten minutes, the peel-off tint will transform your lips into a hue that compliments your natural skin tone. Pro tip: to ensure it lasts all day, exfoliate your lips prior.

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16. A Lip Stain Formulated With Nourishing Fruit Complexes

Peripera Peri's Tint Water Lip Balm, $7, Amazon

While lip tints aren’t exactly a new concept, this lightweight water-based version is especially unique because it's formulated with nourishing fruit complexes that impart a long-lasting, vibrant color while hydrating lips. In case you were already eyeing the whimsical packaging, note that it’s designed by graphic artist Mari Kim.

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17. A Brow Shaper That Takes Your Face Shape Into Account

Billion Dollar Brows Eyebrow Buddy Contour Kit, $17, Amazon

No, this is not an eyebrow stencil — rather, it's a tool that measures your face so you create perfectly symmetrical brows every time. It also includes a light pink pencil that helps you highlight and outline. "I had NO idea how far off from correct my brows were. Way, way too short on both ends," writes one reviewer. "I've looked at videos where a pencil is held to show where your brows should end, but the reason this gadget is superior is because it lines both brows up equally with your nose. This helps you get them really symmetrical. I think it's really helpful, and it was very enlightening for me to see how far off I was."

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18. A DIY Threading Hair Removal Device

TraveT Unisex Spring Threading Epilator Face Hair Remover Tool, $3, Amazon

When it comes to hair removal of the face, threading has been receiving credit for years because the technique removes hair from the root without disturbing the skin. If you're not a fan of waxing or tweezing but still want to remove hair from the face, take the technique into your own hands with this DIY threading epilator. You can manually adjust the tightness so it adheres to your face properly in order to remove the hair from the root for a long-lasting result.

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19. A Tool That Enhances The Penetration Of Products

JeNu Ultrasonic Infuser, $249, Amazon

This is a little bit of a splurge, but this device could be worth it if you're obsessed with skin care as so many millennials are — using ultrasound technology, it helps any moisturizer or skin care you use to penetrate deeper into the skin so that you’re receiving optimal results. Just one minute a day equates to six times the strength if you apply your treatment products like serums manually. One reviewer writes: "I've only been using it for a few days now but I feel like my skin is a lot smoother and radiant!"

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20. A Shine Reducing Gel-Cream Made From Chia Seeds

The Face Shop Chia Seed No Shine Hydrating Cream, $16, Amazon

Chia seed pudding may be all the rage, but toss those seeds into a skin care product and you’ve got the perfect formula for a hydrating moisturizer —because the seeds hold up to a moisture rate of ten times. Yet, if you’re on the oily side, this cream will regulate sebum production while leaving you shine free.

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21. A Self-Heating Mask Made With Sesame Seeds

Skin Food Black Sesame Hot Mask, $27, Amazon

Roasted salt and granulated sugar provide a deep cleaning, thermal moisturizing mask. Black sesame seeds provide additional nutrients to the skin leaving it silky smooth. It only takes around five minutes to see results, so don’t overstimulate your complexion by leaving it on longer or wearing it while in a hot tub or sauna.

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22. These Eye Patches Made With Bird Saliva

SNP Bird's Nest Aqua Eye Patch With Swiftlet Nest Extract, $12 (60 Pieces), Amazon

This K-beauty brand — developed by dermatologists — relied on scientific research when they decided to add swiflet nest extract (the saliva that keeps swiflet bird nests intact) into these eye patches to treat hydration, elasticity, and tone. If you’re still skeptical, keep in mind that the sialic acid in the extract is supposed to be 200 times more nourishing than royal jelly and is full of minerals like calcium, iron, potassium, and magnesium to alleviate fatigue.

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23. A Tattoo Eyeliner That Lasts for 24 Hours

K-Palette Real La Satin Guay Liner, $17, Amazon

Reviewers rave how this liner stays put for 24 hours — even on the hottest days of summer — yet ironically it’s super easy to remove with warm water. The ultra-thin paintbrush makes it easy to perfect even the most precise stroke along your lash line.

Bustle may receive a portion of sales from products purchased from this article, which was created independently from Bustle's editorial and sales departments.

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