Spring Comes To Life At Super Wish Season NYC

The Super Wish Season NYC Event in New York City has brought spring to the SoHo district. This event transformed the venue at 188 Lafayette Street into an interactive and multi-sensory shopping experience space, aiming to celebrate rebirth, creativity and innovation. This exclusive pop-up event attracted a large number of enthusiastic participants, eager to immerse themselves in the carefully selected high-quality brand showcases. These brands were meticulously arranged in the beautifully designed spaces, perfectly integrating art and practicality.

Against the backdrop of lush flower decorations, vibrant interior arrangements and dynamic lifestyle activities, guests participated in a unique event that was more of a celebration of modern life rather than a traditional retail showcase. Throughout the day, hundreds of visitors attended, including industry professionals, opinion leaders, and new and old customers who were eager to experience the cutting-edge products. They interacted closely with these products in a unique and immersive environment.

SUSTEAS ushered the visitors into a warm and modern country-style kitchen. The high-end kitchenware series presented here are arranged in a way that is both attractive and practical. The immersive environment design enables the visitors to experience the exquisite craftsmanship and outstanding quality of each product in the carefully crafted core space of the home. Many participants actively participated in the on-site demonstrations, appreciated the fashionable and practical design, and captured wonderful moments worth taking photos of in the beautifully arranged space.

Entering the pastoral-style backyard oasis created by VEVOR, guests feel as if they are immersed in an interactive outdoor activity. This layout enables attendees to try out various high-quality tools and gardening essentials, showcasing VEVOR's innovative concepts in home improvement. Excited conversations fill the air as visitors experiment with the latest equipment and gain real-time insights into how these tools can enhance the quality of daily projects.

During this event, PUKOMC created a sophisticated Parisian-style smart home display area, which attracted a continuous stream of visitors. They were highly interested in the perfect integration of elegance and intelligent technology. The activation of the display area showcased how the meticulously designed high-tech appliances could transform modern home spaces into magnificent ones. Guests were particularly fascinated by the seamless integration of intelligent functions. Many of them stopped to interact with the products and discussed their features with the brand representatives.

In the field of beauty, VGO Biotech’s skincare sanctuary has quickly become a major highlight of this event. It has attracted numerous participants with its luxurious, plant-themed makeup garden. The visitors enthusiastically tried out products rich in rare minerals and natural extracts, experiencing firsthand how the brand's natural ingredients enhance skin vitality. The astonishing retro-style makeup mirrors and lush green plants created a perfect backdrop for the entire event, making this event a hot topic on social media among influencers and beauty enthusiasts.

During this series of activities, Lichico's fitness experience camp also invited guests to engage in physical activities in a spring-like garden gym. There, they explored lightweight and space-saving exercise programs. Visitors tried out walking mats, treadmills and compact strength training equipment, experiencing firsthand how the brand's innovative equipment could seamlessly integrate into urban living spaces. The interactive setup encouraged spontaneous exercise, and fitness enthusiasts participated in on-site demonstrations throughout the day.

The atmosphere of the event was lively and cheerful, with a large number of participants and an extremely positive response. Super Wish Season NYC achieved great success. This event perfectly integrated shopping, entertainment and lifestyle experiences, proving that the future of the retail industry is no longer merely about browsing goods, but about allowing people to participate, interact and truly experience the joy brought by the brand. As the event drew to a close and the guests left with great enthusiasm, one thing became clear: Super Wish Season NYC wasn’t just an event—it was a movement, redefining the way people connect with the brands they love.

Credit: Anthony R Morris, Jade Trinity Carreras, John Direnzo, Kate Hayez, Trever James Patchen, Alina Matiyera, Maria Gomes

Photographers: Bohui Xin, Guang Chen, Xing Chen, Sibila Galanis, Mathilde Levistre, Henry Lu

BDG Media newsroom and editorial staff were not involved in the creation of this content.