Tech
It's the brand's first foray into wearable tech.
Dyson is set to launch its first foray into the wearable tech category with the Dyson Zone — noise-canceling, air-purifying, over-the-ear headphones. A compatible app to track your listening and air stats will also be released.
Why the air-purifying feature? Tom Moody, Dyson’s chief commercial officer, said in a briefing that the brand aims to address the issue of air pollution. “More than 99% of people live in areas that fail to meet the World Health Organization’s air quality guidelines,” he said.