All About The App That’s Becoming Every Fashion Creator’s New Obsession

Long ago and far, far away, there was a time when only a few specific people working in a few specific fields were creating content. (I know. It’s honestly hard to imagine.)

Fast forward to now, and whether you’re an influencer, own a small business, or have a side hustle, you need more content than ever to promote your ideas, passions, or business — or maybe all three! And we all want to build great-looking, impactful assets that really connect with our followers. Now we can.

Meet Adobe Express: the make-anything app that gives you the best of Adobe’s pro-quality tools and assets to create from anywhere. It’s a one-stop-shop for all your content creation needs — from unique social posts and marketing assets for your personal brand or business to video editing, graphic design, content scheduling, and more. We asked Sara Fernandez, a personal stylist, shopper, and creator, how she likes it, and she was effusive: “Adobe Express allows me to bring my ideas to life quickly and easily and without compromising my vision.”

The best part? Adobe Express is designed to be easy-to-use for people of all skill levels. Read on for more about how this app is changing the game for creators and business owners, big and small.

Professionally Designed Templates Give You A Head Start

Sometimes the hardest part in any creative journey is getting started — but fear not. Adobe Express has over 50,000 professionally designed templates for everything from logos, flyers, and social media posts to invitations, presentations, and business cards. Even more importantly, with hundreds of thousands (not a typo) of Adobe assets like photos, images, videos, shapes, fonts, and more, you can create beyond-the-template designs that represent your unique style and brand.

“The templates are incredibly useful, as I don’t need advanced design skills to get professional-looking results,” says Fernandez, who used Adobe Express to create some fun behind-the-scenes content between fashion shows.

TikTok’s Symphony Assistant Add-On In Adobe Express Provides You With All The Tools To Stay Ahead Of The Trends

Also available in Adobe Express as an add-on is TikTok’s AI-powered Symphony Assistant. Symphony Assistant is a ‘creative collaborator’ that can help you generate creative ideas and refine TikTok-first video content. It gives you access to the app’s best practices and trends, hashtags and insights, and even generates TikTok scripts so you can reach the right audiences with greater impact. It’s also a biiit of a music wiz. TikTok’s Commercial Music Library provides one-click access to over a million songs and sounds spanning styles, genres, and regions from emerging and established artists. The sounds available in the library have already been cleared by TikTok for commercial use, so once you create the perfect video, you can add the perfect soundtrack with confidence.

Adobe Express Makes Video Editing Easier (& Way Better)

“Video editing” sounds intimidating, and it can be — but not in the Adobe Express app. A roster of one-click free editing tools basically turn you into a savvy editor who can merge clips, add your own sounds or custom animations, and cut, crop, and trim footage with ease. You can even resize to fit any platform in just a few taps — no design experience required.

Fernandez uses these editing tools to fine-tune images for style look books and edit videos quickly for her business and personal channels. “These help me save time so I can share content more efficiently and, ultimately, take on more clients,” she tells Bustle. “[Adobe Express] simplifies syncing edits with music, saving valuable time and making the editing process much smoother compared to other platforms.”

Plus, There Are Some Very Extra Extras

If you’re more of a photo person, Adobe Express is the app for that too. The image editor lets you easily turn images into animated designs, create photo collages, or remove a background with the tap of a finger. You can also dive even further into all the cool AI tools powered by Adobe’s Firefly AI technology, which can help you generate new images, fill in backgrounds, and replace objects. Plus, it’s designed to be comercially safe for businesses so you can post without worry.

If you’re trying to build your brand with a consistent look and feel across all your content, you can now build your own brand kit to keep all your brand’s fonts, colors, and logos at your fingertips and ready to drop into any design.

For Fernandez, Adobe Express has been integral in helping her evolve as a creator and business owner. “My content is an honest reflection of who I am, so every follower feels personal, like someone joining me on this journey,” she says. “The vast array of creative tools in Adobe Express let me showcase my style and creativity in ways that feel authentic and true to me.”

Ready to unleash your inner content creation expert? Download Adobe Express and start creating today.