Meghan Markle Just Launched A New Lifestyle Brand

Meghan Markle appears to have launched a new lifestyle brand. On March 14, the Duchess of Sussex shared a surprise Instagram post from a new account. The page has a series of images that make up one large photo, featuring a brand logo and the words “American Riviera Orchard” with “Montecito” — the latter is the California town where she and her family live.

A bio for the new page reads, “by Meghan, The Duchess of Sussex⁣⁣⁣” and “⁣⁣Established 2024⁣⁣⁣,” and an Instagram Story uploaded by the account shows Meghan arranging flowers and preparing food to Nancy Wilson’s 1960 hit “I Wish You Love.”

There’s also an official American Riviera Orchard website, which is currently just a holding page where visitors are encouraged to join the waiting list.

A source recently claimed to Page Six that the brand will serve as an extension of her previous lifestyle blog, The Tig, and will center on home, garden, and food. The name of Meghan’s new lifestyle brand also appears to have been inspired by her home in Santa Barbara, California, which is often referred to as the “American Riviera.”

The Duchess launched her lifestyle blog The Tig in 2014, before marrying into the British royal family. She published content about fashion and beauty, as well as empowering pieces aimed at young women.

“I knew that girls were checking the site to see fashion tips or how to get a stellar blow dry,” she previously said of The Tig, which she eventually shut down in 2017. “I was hoping to integrate social consciousness and subjects of higher value than, let’s say… selfies.”

In 2022, it was reported that Meghan had applied to trademark The Tig, leading to speculation that the lifestyle blog would be revived in some capacity.

Meghan’s Return To Instagram

Meghan’s brand launch also marked her return to Instagram.

She deactivated her personal social media accounts in 2018. And while in 2022, she revealed to The Cut that she was “getting back on Instagram,” earlier this month at a South by Southwest panel, the Duchess said she was keeping her “distance” from the “toxicity” of social media.