The Brand Behind That Viral Lip Stain Just Dropped A Lip Oil That Has Makeup Artists *Obsessed*

It feels like every brand has a lip oil these days. Gisou, Fenty Skin, Summer Fridays, and even drugstore brands like e.l.f. have all gotten in on the lip oil trend. After all, who doesn’t love that silky slip that a luxe-feeling oil gives? It’s no surprise that viral beauty brand Wonderskin has launched their own lip oil, too — and it’s even less surprising that they’ve elevated it with an innovative new ingredient.

Bustle’s beauty editors love a good lip oil — but dermatologists admit that the buzzy product can have its drawbacks, too, especially when you compare it to lip balms and masks. “Oils are not humectants, which means they do not have hydrating properties that are typically seen in traditional lip balms,” Dr. Lindsey Zubritsky, M.D. previously told Bustle. Oils are occlusives, meaning they seal moisture into the skin because they don’t dissolve with water. Occlusives are great, but they’re even better when they’re paired with humectants that attract water, like hyaluronic acid, glycerin, or vitamin E.

Many lip oils only contain occlusive ingredients, and often alongside potential irritants like fragrance. That’s why Wonderskin’s new Lip Rehab Serum Oil is so different — instead of a lip gloss alternative designed to look pretty, it functions as a lip treatment, instead. Sure, it gives your lips a glossy sheen, but what it really does is work to protect, smooth, and hydrate lips from the inside out with both occlusives and humectants, resulting in a noticeably healthier pout.

The Science Behind The Product

Lip Rehab’s one-of-a-kind formula really comes down to one ingredient: a highly refined form of shea butter. Already a popular ingredient in skin care and lip products, shea butter comes from the nuts of the shea tree and, when unrefined, has a (you guessed it) buttery texture. It’s full of fatty acids, has been shown to have potent anti-inflammatory and antioxidant properties, and has a rich, occlusive texture.

Lip Rehab includes a new, highly refined shea butter that the brand’s chemists added to the product at the recommended active level, which had already been clinically shown to smooth, soothe, and repair lips, and even bring out a pinkish appearance. So then, the product development team doubled the shea butter concentration — and that’s when the brand was onto something unique.

While their exclusively manufactured refined shea butter is the star of the show, it’s not the only good-for-your-skin ingredient in the formulation. Jojoba oil is rich in fatty acids and helps soothe skin since it’s close in composition to your skin’s natural oils, while avocado and apricot oils help to nourish and heal cracked lips. The lip oil contains vitamin E, too, a humectant that draws in moisture while it helps to promote healing and soothing.

What People Are Saying

And beyond all the ingredient details, the lip oil is getting some pretty glowing reviews for its texture and user experience, too. It goes on silky and smooth but not runny like some other oils — it has more of a plush texture. It’s unscented, and its non-tacky finish makes it great for daytime use, too. While it was formulated as a healing overnight mask to give you a smooth canvas for Wonderskin’s viral lip stain (chapped lips will leave you with patchy color after using the stain), it works beautifully over the stain for a dewy look or even on its own as a gloss.

“Use Wonderskin’s new Lip Rehab for three days in a row, and I guarantee you will never use another lip treatment product again,” said makeup artist April Fiske, calling the treatment “unlike” anything else. “It hydrates like no other, softens and smooths faster and better, plus it helps to even out your lip color.” Fiske said that you’ll start see results within hours of application. “And after three days, it will change your lips. It did for me and for many of my clients that I’ve used it on.”

User reviews concur, too. “It’s wonderful! Your lips don't feel sticky but are rehydrated,” said one reviewer. “My lips were even pinker than before I used it.” Other reviews echo the brand’s non-sticky claims, noting that the oil glides on nicely and, while it looks like gloss, leaves lips soft rather than tacky.

Shop The Lip Serum

Ready for lips that look and feel their best? Shop Wonderskin’s new lip serum oil through the link below.