13 Winter 2024 Makeup Trends That Will Spice Up Your Looks

“Latte makeup” is basically a cheeky way of describing monochromatic brown makeup — and Yanni Peña, a makeup artist whose work can be spotted on high-fashion runways, thinks the total latte obsession will continue through winter 2024: “This is my go-to staple for anyone who is looking for a versatile look that will complement most outfits.”

For those who prefer a summertime glow, don’t put away your tinted moisturizers and liquid highlighters just yet: “In the past, we often saw matte skin take over starting in the fall,” Melissa Murdick, the makeup artist behind many of Selena Gomez’s most-loved looks, tells Bustle. “This year, we are bringing back the hydrated, ‘wow your skin looks so healthy’ vibe. Keeping a dewy finish to the skin really takes away some of the heaviness we come to expect with winter makeup and keeps you looking fresh.”

Craving a bold pout this winter? “[I’m] obsessed with the vampy lip,” Cardi B’s right-hand makeup artist, Erika La’Pearl, shares with Bustle. “Using a liner to define the lip before the dark hue is simple and elegant.” Just because Halloween is behind us, doesn’t mean the vampy glam is going anywhere, anytime soon...

For quite some time now, all things nostalgic from the 1990s have been very much on-trend. La’Pearl has this to say about her fave lip look of the era: “I love the ‘90s lip look — a clear or neutral gloss with a brown lip liner. Chefs kiss.”

Yasmine Dabgotra, the founder of TikTok-viral indie brand Scrandie Beauty, chimes in to say: “Notably, prominent YouTubers who rose to fame in 2016 through cut crease tutorials and a preference for a full face are undergoing a beauty evolution. They're bidding farewell to the clean girl aesthetic and opting to revisit their roots — for more than just a 2016 throwback moment.”

With the clean girl aesthetic taking a bit of a backseat these days, grungy glam is having its main character moment: “Clustered mascara, smudged lipstick, fluffy imperfect brows, unequal wings... ‘Messy girl makeup’ will be prevalent in the early adopter community, [and] will then trickle down to the majority of makeup enthusiasts and fashion lovers,” notes Dabgotra.

For those who are still in their understated makeup era, Murdick points to neutral eyeshadow colors as an effortless look for the winter 2024 season: “We are seeing tons of matte, neutral shades being applied and layered as washes of color. This is such an easy trend to get behind because it means your makeup is quicker than ever and way more beginner-friendly. If you want to try this trend, ColourPop Shadow Stix ($8) are super easy to pop on.”

While 2016-era glam was always topped off with a faux lash, more low-key makeup lovers prefer a more natural look on their eyes: “Lash extensions are very trendy looking, [and] even black mascara is less popular than it’s more [natural] sister, brown mascara,” says Dabgotra. In other words? “A subtle lash approach” will reign this upcoming season.

In the mood for an “I’m cold” flush? La’Pearl formally co-signs the trend: “One of my classic winter favorites is soft pink blush to give that flushed cheek glam.”

In line with the return of 2016 makeup, a newfound love for vibrant eyeshadow pigments is on the rise (with both Lady Gaga and Christina Aguilera current fans of bold green hues): “I’ll always be a neutral girl — but maybe we will see more color again,” explains Bybel.

In lieu of harsh lip lines, blotted lips add some softness to the trending makeup looks this winter: “Although deep lip liners are also having their moment, lips with soft edges and a light, powdery matte finish are on the rise as well,” Murdick explains.

In recent months, sultry siren eyes have reigned supreme — and it’s only natural that an expertly blended smokey eye would follow: “My favorite makeup trend for 2023 is the smokey eye look,” says La’Pearl. “This is the ultimate glam-without trying-trend. I love using a dark shimmer eye shadow in the center of the lid for a halo effect with an i-ENVY Press & Go Lash ($9.99) [as it’s] perfect for beginners and so easy to apply.”

When in doubt this upcoming winter and holiday season, La’Pearl is quick to say: “There is nothing like a fiery, bold red lip.” Countless A-listers — like Selena Gomez — would most definitely agree.