Beauty

Shop goop's New Affordable Beauty Line At Target

It’s getting goop-y.

by Kate Marin and Kaitlin Clapinski
good.clean.goop
We may receive a portion of sales if you purchase a product through a link in this article.

This just in: You can now pick up goop skincare and your groceries at the same time because Gweneth Paltrow’s new self-care line is available at Target (hold for applause). Known for its luxurious and sometimes zany products, Paltrow’s 15-year-old company has finally created an affordable collection for Target patrons. The good.clean.goop capsule includes everything you’d need in a daily beauty routine, like a facial cleanser, an eye serum, and even a glycolic toner. The best part? Each item will be under $40.

Just because the new line is affordable, doesn’t mean it’s any less luxurious than the OG goop line. All products are formulated without synthetic fragrances, don't test on animals, and are dermatologist-approved. Plus, each item is formulated with a “Good 3” trio of “cleanical” (clean and clinical), botanical, and superfood ingredients.

Scroll on to shop and explore the entire good.clean.goop collection.

The Daily Juice Cleanser
good.clean.goop
A gel-to-cream formula cleanser that is good for all skin types? Sign us up. The Daily Juice Cleanser is “a green juice for your face,” and is formulated with hydrating hyaluronic acid and refreshing fruit enzymes to gently cleanse and nourish the skin daily.
$20
The Nutrient-Rich Daily Moisturizer
good.clean.goop
This gel-cream moisturizer checks off all the boxes. It’s suitable for daily use, won’t leave the skin feeling greasy, and is packed with skin-pumping ingredients.
$30
The Naked Elixir Body Oil
good.clean.goop
This body oil comes just in time for the cooler months. Apply this after a warm shower to seal in moisture for silky smooth skin.
$30
The Wide Awake Eye Serum
good.clean.goop
This all-in-one eye serum tackles it all. Pat the peptide, caffeine, and vitamin C-packed formula onto the skin every morning and watch your dark circles and fine lines slowly disappear.
$25
The Fruit Facial Exfoliating Scrub
good.clean.goop
A great exfoliator is the key to achieving smooth, poreless skin. This one uses chemical and physical exfoliants to improve skin texture and remove dead skin cells.
$25
The Powerscrub Scalp Detox
good.clean.goop
Those who can’t resist a good blow-out should opt for this once-weekly detox scrub. European sea salt and vitamin E work together in this scrub to cleanse the hair of any buildup without stripping it of its natural oils.
$30
The Good Clean Daily Essentials Kit
good.clean.goop
Give the gift of goop this holiday season. Curious minds, skincare fanatics, or goop die-hards will all appreciate this gift set that includes everything you need for a simple skincare routine.
$23
The Healthy Aging Serum
good.clean.goop
This serum promises to “support graceful aging” through a blend of niacinamide, tranexamic acid, shikimic acid, and goji berry oil. After cleansing dab this serum onto the skin and finish by sealing it all in with a moisturizer.
$40
The Illuminator 10% Glycolic Toner
good.clean.goop
This $20 chemical exfoliator might replace your Sephora cult favorite. Formulated with 10% glycolic acid, this toner helps to refine pores and eliminate texture.
$20