The Biggest Beauty Trends From New York Fashion Week S/S 2025

As soon as September rolls around, fashion’s biggest it girls defrost just in time for fashion month. The stylish few weeks kick off in New York City on Sept. 5, with design houses’ spring and summer 2025 collections walking down the runway — and inspiring beauty trends as they do so.

Last season, grunge ruled the catwalk, with edgy black-lined eyes and slept-in, purposefully greasy hair a mainstay for countless shows. What’s more, tresses adorned in coquette ribbons were everywhere, and have continued to dominate BeautyTok ever since.

Although the festivities have only just begun, the beauty trends trickling in seem to be moving into a more relaxed direction — one with a retro flair.

For one, radiant complexions with terracotta-hued blush shades have already made an impact, adding to the more casual, low-key makeup vibes. Tousled hair and crisp middle parts reminiscent of the 1970s have also been spotted.

Here, find the biggest beauty trends from New York Fashion Week’s Spring/Summer 2025 shows so far.

1. Terracotta Blush

Given that Ralph Lauren held its star-studded show on a horse farm in Bridgehampton, New York, it makes sense that the “old money”-esque fashion house would go for glamour that feels effortless and laidback, yet put-together all the same.

The blush was the standout beauty look, as each model wore a beautiful shade of terracotta on the apples of their cheeks and along their forehead (proving just how flattering the hue is on all skin tones). Models’ lips were painted in a similar warm tone for a monochromatic moment.

At Kim Shui, makeup artist Romero Jennings took a ’90s approach to nudes using M.A.C. products in sheer brown and butterscotch hues. For the models’ cheeks, he applied Blush Please for a “blonzer” — aka blush-meets-bronzer — moment.

2. ’70s Hair

In a subtle nod to the ’70s, Proenza Schouler paired its frothy, warm weather-ready gowns with minimal glamour via softly tousled hair and crisp middle parts.

Similarly, celebrity hairstylist Holli Smith went for a ’70s-era Brigitte Bardot ‘do at Simkhai’s Spring/Summer ‘25 show. She used TRESemmé Extra Hold Mousse to create effortless texture for an “undone” look.

3. Artistic Updos

Consider this your cue to turn your ponytail into a work of art. At Off White, stylist Jawara created double ponytails complete with colorful cords wrapped around the strands for an eye-catching hair affair. He layered Bumble and Bumble’s Bb.Gel and Spray de Mode to slick back models’ strands before wrapping part of the ponytail.

For a whimsical yet artistic take on the bun, Oribe Session stylist Joey George took inspo from artist Lee Krasner to make S-shaped patterned buns using two fishtail braids twisted together.

4. Contoured Bob

Make way for a new trending bob haircut: the “contoured” bob. Celebrity hairstylist Lacy Redway went with the blunt cut for a sharp, saucy, no-nonsense ‘do that contours around the face. Key for the look? Styling blunt bangs and making sure the bob lands right above the cheekbone. She also used a flat iron to straighten hair and a curling iron for flicked-out ends, and set everything using TRESemmé Extra Hold Hairspray.

5. Coquette Hair 2.0

Coquette hair isn’t going away — it’s simply evolving. At Alice + Olivia’s presentation, hairstylist Matthew Curtis adorned models’ updos with Gardens of Versailles-inspired florals, jewels, oversized scrunchies, and lace.

Meanwhile, at Allina Liu, models rocked sweet braided pigtails decorated with ribbons tied into bows — a look inspired by Midsommar.

6. Baby Pink Lips

In a nostalgic move, Sandy Liang paraded models down the runway in pastel pink lips — a Y2K throwback shade that complements her collection (and is reminiscent of Zenon: Girl of the 21st Century). For the perfect baby pink, makeup artist Romy Soleimani blended two shades of Estee Lauder’s Pure Color Whipped Matte Lip — Air Kiss and Social Whirl — with just a dab of white pigment.

7. Under-Eyeshadow

For an unexpected take on eyeshadow, makeup artist Fara Homidi created a “lavender halo” effect using SHEGLAM Insta-Ready Face & Under Eye Setting Powder in the shade Taro underneath the eyes and out towards the cheekbones. “I wanted to offer something bright and fresh and editorial,” she told Bustle backstage. She went with lavender as it’s a hue that “gives you a warm feeling and it’s soft and airy.” Take this as a sign to start applying pigment underneath your eyes come spring.

8. Pearlcore

Ethereal beauty was the vibe at Meruert Tolegen, where makeup artist Kanako Takase used tiny pearls as accents around models’ eyes. Besides the pearlcore eye look, she went for a romantic flush using Addiction Tokyo’s Blush in either Beyond Light or Timeless Pearl depending on the model’s skin tone, plus a soft, sheer pout.

9. Chrome Eyes

Prepare to see metallic chrome eyes taking over, if NYFW has anything to say about it. At Christian Siriano, makeup artist Vincent Oquendo went for a “moonlit smokeshow” eye inspired by the 1920s. He used Revlon’s ColorStay Day to Night Eyeshadow Quad in Moonlit for the dark metallic glam.

Over at Cynthia Rowley, models strutted down the runway with chromatic eyeshadows in green, platinum, and gold hues — a look Stila Cosmetics global beauty director Charlie Riddle created via Stila’s Stay All Day® Smudge & Set Waterproof Gel Eye Liner in Cypress (for the green lids) and Stay All Day® Artistix in Disco and Charleston (for the platinum and gold, respectively).

10. Undone Lips

The idea of a perfectly-applied pout? So passé. Laura Mercier’s global beauty director Tayaba Jafri went for a very ’90s-esque bitten lip at Grace Ling’s show — an ombre finish created by overlining and blurring the outside of the lip with Laura Mercier’s Caviar Stick Matte Eyeshadow in Sepia or Dark Cacao, pressing Caviar Smoothing Matte Lipstick in Mulberry Moire into the lips, and finishing with the Caviar Perfecting Lip Liner in Brown Tulle. To achieve the Ombre Bouche lip:

Makeup artist Sharryn Hinchliffe also created an undone lip look at Weiderhoeft. Her take was more of an ombre grunge vibe, which required the M.A.C. Cosmetics MACximal Matte Silky Lipstick in Antique Velvet, Whirl, or Smoked Purple (depending on the model’s skin tone) with M.A.C. Clear Lipglass on top.

11. So Punk

Never sleep on the beauty look at Luar. For the design house’s spring/summer ‘25 show, makeup artist Yadim Carranza went full punk with black lips, dramatic lashes, and an overly defined, penciled-in black brow. The bold, glossy pout was created using M.A.C. Blacktrack Fluidline Gel Liner topped with M.A.C. Clear Lipglass.