Sean Diddy's 3AM Fragrance Ad Is Super Steamy

After a six-year absence from the celebrity fragrance market, Sean Diddy Combs is making a sweet-smelling comeback with his brand spankin' new 3AM fragrance, and a sexy splash with an accompanying ad, starring Diddy and Cassie Ventura, that would make even Kim K blush (and you remember her break-the-internet Paper spread). The goal? "I want a lot of people to get laid!" he said. Oh. All right then.

The music mogul is set debut the scent at Macy's Herald Square location tomorrow with a personal appearance and the unveiling of the fresh, citrusy unisex fragrance. But what's really got people talking isn't the sexy scent, but the crazy racy ad featuring Diddy himself and his girlfriend, Cassie Ventura, naked and just generally getting it on.

In what is probably the greatest soundbite I've heard today, Diddy explained the concept of the 3AM fragrance, and all the sweaty, raunchy sex that apparently occurs during the bewitching hour: "The concept for the video represents one of the things that 3AM is for me. It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit," Diddy told Style.com. "It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3AM, and in the video, you see a fantasy that’s in my head of what happened that night."

While the 3AM commercial is seriously steamy, even by the usually-racy perfume ad standards, it's far from the first in ridiculously provocative campaign. Perfume ads are especially notorious for employing steamy sex scenes (which is often not the sweetest smelling activity, just saying) to sell their wares.

Check out these other too-hot-to-handle fragrance ads and see how they compare to Diddy and Cassie's perfumed bedroom romp.

Britney Spears' Curious

Anyone else remember how this scandalized our middle school minds back in the day?

Heat by Beyonce

Even though Queen Bey is fully clothed, this commercial still got banned from daytime British TV

Tom Ford For Men

These print ads got themselves banned in Italy for their graphic sexual nature. Oops...

Guilty by Gucci

Evan Rachel Wood and Chris Evans infamously turned up the heat in this clothes-shedding ad.

Lady Gaga's Fame

Over five minutes long and featuring tiny little men climbing on Gaga's nude body? Yup, that'll do it.

Marc Jacobs' Bang

The designer himself posed nude for the ad (with a strategically placed perfume bottle). Now that's dedication, my friend.

Calvin Klein's Secret Obsession

From the guy who started it all...

Images: Getty Images, Youtube.com, forplayfilms/Twitter, glamboyemman/Twitter